Marketing Management - Digital Business Concepts

  • 4 year
  • English
  • Bachelor
  • Full-time
Tilburg

Are you interested in innovation, digitisation, and entrepreneurship? During the course Marketing Management - Digital Business Concepts, you’ll become a commercial and all-round professional that uses innovative digital marketing strategies for an optimal business result.

About

We train you to become a modern, forward-looking marketing specialist. This programme will teach you how to design digital concepts and market them. During your studies, our network can connect you with companies that develop digital experiences and help customers in their online ambitions and challenges. Think of interning at a digital agency, start-up, or a corporate innovation department. Examples of prominent companies collaborating with Marketing Managment - Digital Business Concepts are TamTam, Freshheads, and large organisations such as Coolblue, Heineken, and Philips. 

Why this study in the Netherlands?

  • The study environment is very personal, so you’ll become part of a tight community and network.
  • The program consists of a varied combination of marketing, media, creativity, technology, entrepreneurship, and the development and implementation of (digital) concepts.
  • You’ll gain a lot of practical experience and will be able to build a network in the digital sector.
  • There will be many opportunities to connect your personal, entrepreneurial ambitions to your studies - for example, by launching a start-up.
 

What are you going to learn?

At the programme Digital Business Concepts, you’ll learn to design and market digital concepts while being data-driven. As you grow throughout your studies, we’ll also guide you in your personal development. This will allow you to discover the difference between being entrepreneurial and being an entrepreneur. 

  • You’ll work on real assignments from leading companies in the field, such as Heineken, Tesla and Philips.
  • Our programme will enable you to develop creativity, business insight, research and organisational skills, planning strategies, and communication.
  • Subjects include concepting and creativity, online marketing, futurology, big data marketing, and media and data technology.
 

Denisa studies Marketing Management - Digital Business Concepts

 

How does your week look?

The Marketing Management - Digital Business Concepts course will unleash your inner entrepreneur. You’ll develop your skills by working on an assignment for a company in the field and by gaining knowledge about digital developments during interesting lectures. Classes will take up 14 hours per week and you’ll work on projects for 10 hours per week. On average, self-study will comprise 16 hours a week. 

 

Karla Ramic - Student Marketing Management - Digital Business Concepts

"How many people that you know can tell you that they filmed a vlog based on a Netflix show for their uni assignment, I can!"

 

Courses

Each year consists of one year theme and four period themes. Each period consists of four modules that you’ll follow on fixed days of the week: Personality, Digital, Project and Marketing Management. 

The first year of study mainly focuses on exploration of today’s commercial world with ‘New World’ as a year theme. The period themes are ‘Market Research’, ‘Concepting’, ‘Marketing’, and ‘Entrepreneurship’. 

Your study week is structured as follows: 

  • 14 hours of classes
  • 10 hours of projects
  • 16 hours of self-study

Your second year at Marketing Management - Digital Business Concepts is all about deepening your knowledge. You’ll expand on your theoretical insight, your work in classes, and your own creativity. In the first semester of year 2, students will start working on a project about intrapreneurship. They will have to act as advisors to companies by showcasing and implementing relevant skills learned so far. In the second semester, students will either do an internship or complete a Minor programme. The student can decide which of these two they want to do first.

Marketing Management subjects 

Marketing Management classes will include: 

  • Neuromarketing
  • Branding
  • Psychology and consumer behaviour
  • Big data marketing


Digital subjects 

Digital classes will include:  

  • Storytelling
  • Web development
  • Data analytics
  • Digital management


Personality subjects 

Personality classes will include: 

  • Community management
  • Sales
  • People management
  • Study coaching

In the first semester of year 3, students are going to do an internship or complete a minor programme, depending on the choice they made in the previous year. When you return to school in the second semester of year 3, you’ll have lots of new skills that you will need to launch a start-up and work with a product or service that you’ve come up with yourself. You’ll work on this in a long-term marketing project, implementing all the knowledge and skills learned so far. 

You arrange the internship yourself and have the option to do it in the Netherlands or abroad. You’ll also decide on your minor. Choose from the interesting options at Fontys ACI or Fontys or pick one at another university. Have you always wanted to study elsewhere in the world? Take a minor abroad for 6 months at one of our 45 international partner universities! 

Please note! 

Would you like to gain a master’s degree at Tilburg University in one year after graduating from the MM Digital Business Concepts programme? That’s possible by doing a premaster instead of a Minor programme. You need to have finished your internship in year 2. Instead of the Minor in year 3, you can choose to attend the ‘Advanced Courses’ from the fourth year. 

Within the ‘Advanced Courses’, you have several courses to choose from, including: 

  • Global citizenship
  • E-commerce
  • Bootstrapping innovation (design sprint)
  • Web programming
  • Online psychology and neuromarketing

Graduating 

Marketing Management Digital Business Concepts offers four ways to graduate: 

  • Regular thesis trajectory
  • Start-up trajectory
  • Entrepreneur trajectory
  • Growth hacking trajectory
  • Of course, you should check with us whether you meet the conditions for the graduation project of your choice.

Please note! 

Would you like to gain a master’s degree at Tilburg University in one year after graduating from the MM Digital Business Concepts programme? Then you can follow a premaster in your fourth academic year. If you choose to do this, you skip the minor in the third year and take the ‘Advanced Courses’ that you’d actually follow in the fourth year. 

 

 

Career opportunities

The world needs someone skilled like you! After this study programme, you’ll have grown into a professional that knows exactly how to integrate the online with the offline world. You’ll be able to start working as a: 

  • SEO/SEA specialist
  • Growth hacker
  • (Online) Marketeer
  • (Big) data analyst
  • Content specialist
  • Or launch your own start-up
 

Sugee Palm - Student Marketing Management - Digital Business Concepts

"I think that is what helped me the most, just being around people, so a tip I would give you is just to get out of the house, you can’t make friends and meet people by staying in your student room."

Requirements

Language requirements

For the English taught programmes, the minimum English language proficiency required is explained in the table below:

TEST Bachelor's students
IELTS 6.0 (academic level)
TOEFL paper 550
TOEFL computer 213
TOEFL internet 79/80
TOEIC* 670
Cambridge ESOL CAE-C

* only if the units 'Speaking and Writing' and 'Listening and Reading' have been passed succesfully.

The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Exemptions

Some applicants can be exempted from submitting the language proficiency test results:

  • Candidates with a Dutch mbo-4, havo- or vwo-diploma
  • EEA/EU candidates with diplomas from certain countries are exempted from the language test. Find the list of diplomas and countries here
  • Applicants whose previous education was English-taught, and taken in a country in which English is an official language
  • Applicants whose mother tongue is English.

The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Language requirements

For the English taught programmes, the minimum English language proficiency required is explained in the table below:

TEST Bachelor's students
IELTS 6.0 (academic level)
TOEFL paper 550
TOEFL computer 213
TOEFL internet 79/80
TOEIC* 670
Cambridge ESOL CAE-C

* only if the units 'Speaking and Writing' and 'Listening and Reading' have been passed succesfully.

The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Exemptions

Some applicants can be exempted from submitting the language proficiency test results:

  • Candidates with a Dutch mbo-4, havo- or vwo-diploma
  • EEA/EU candidates with diplomas from certain countries are exempted from the language test. Find the list of diplomas and countries here
  • Applicants whose previous education was English-taught, and taken in a country in which English is an official language
  • Applicants whose mother tongue is English.

The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Visa

As a non-EU/EEA student, the Netherlands will require an Entry Visa* (MVV) and a Residence Permit. Fontys will apply on behalf of its students for these documents. We recommend you start the process early, i.e. approximately three months before you plan to enter the Netherlands.

*except nationals from Australia, Canada, Japan, Monaco, New Zealand, South Korea, the USA and Vatican City State.

Language requirements for Dutch students

For the English taught programmes, the minimum English language proficiency required. As an applicant with a Dutch MBO-4, HAVO- or VWO-diploma you can be exempted from submitting the language proficiency test.

Costs

The tuition fees indicator helps you to determine the tuition rate for your situation. The information and tuition rates from this indicator are without engagement.

For the 2021-2022 academic year, you can count on a one-time discount on tuition fees from the ‘Nationaal Programma Onderwijs’. Do you want to know what this means for you personally? Check the tuition fees indicator to see how high your tuition fees are for academic year 2021-2022.

A distinction is made between statutory tuition fees and institutional tuition fees. Only if you satisfy all statutory requirements regarding your nationality and if you have not yet been awarded a degree, will you be eligible for statutory tuition fees. Via the tuition fees indicator, you can secure an indication of the type of tuition fees that will be applicable in your situation. To do so, please make use of the indicator above.

Distinctions are made between the following types of Institutional Tuition Fees:
• Low institutional tuition fees 
• High institutional tuition fees

These different types of tuition fees and the Exemption Regulations are fully detailed in the

    The amount to be paid may vary in accordance with the following situations:
    • If you have enrolled in more than one course programme (at Fontys and/or elsewhere), it is possible that you may only be obliged to pay one set of statutory tuition fees.
    • If you believe that you may be eligible to pay only the statutory tuition fees on the basis of information that may be unknown to us, please report this to your Course Department.
    • If it later transpires that you do not meet the requirements for statutory tuition fees, you will be obliged to pay the (higher) institutional tuition fees and if this is the case, you will be notified accordingly.



    Fontys currently offers several scholarships for Non-Eu / Non-EEA students. You might also be eligible for other scholarships not provided by Fontys. These can be found on Grantfinder.nl

    ACI Scholarships 

    Fontys Academy for Creative Industries (ACI) awards a limited number of scholarships to students from countries other than those in the European Economic Area (EEA). There are two different types of scholarships. 

     

    Holland Scholarship Programme 

    The Holland Scholarship is subsidised by the Dutch Ministry of Education, Culture and Science. The scholarship amounts to €5,000. The purpose of the scholarship is to support excellent non-EU students during their first year of study. Each academic year, ACI awards two of these scholarships. To be eligible for the Holland Scholarship Programme, you have to meet the following criteria: 

    • Your nationality is non-EEA
    • You do not have a degree from an education institution in the Netherlands
    • You start with one of our 4-year Bachelor Programmes as a regular, degree-seeking student
    • You have achieved excellent secondary school results with a grade point average of 75% or higher

     More information on the Holland Scholarship Programme can be found here

     

    ACI Creative Mind Scholarship 

    The ACI Creative Mind Scholarship is an ACI-specific scholarship. The scholarship amounts to €3,000. The purpose of the scholarship is to support young, creative minds during their study period at ACI. Each academic year ACI hands out three of these scholarships. For the ACI Creative Mind Scholarship, students of all study years can apply.   

    To be eligible for the ACI Creative Mind Scholarship, you have to meet the following criteria: 

    • Your nationality is non-EEA
    • You do not have a degree from an education institution in the Netherlands
    • You have to be enrolled as a regular student for one of ACI’s study programmes
    • You can demonstrate that you have a creative mind and focus**
    • For applicants of higher study years (years 2, 3 and 4): You do not have any study delay (all courses passed so far). There are no negative entries in your student file

     ** Creative Mind & Focus The Creative Industry has attracted your attention. Tell us why and convince us that you are the perfect match for one of our creative study programmes. What does creativity actually mean to you? Who or what inspires you? What’s the Creative Industry like in your home country? You decide in what way you’d like to convince us of your creative mind and focus. Keep it short (no longer than two minutes or one A4) and make sure that your motivation can be accessed online. 

     

     Application procedure 

    • The application deadline for both scholarships is 1 May every year.
    • An assessment committee will examine all applications and decide to whom the scholarships will be granted.
    • Even if you fulfil all application criteria, we cannot guarantee that you’ll be awarded a scholarship, as scholarships are limited in number.
    • Allocation of scholarships is only possible if you have completed your enrolment.
    • Payment of scholarships will be done in October.
    • To apply, send your full application file to aciinternational@fontys.nl including a motivation letter, CV, grade records, and your demonstration of your creative mind and focus (if you’re applying for the ACI Creative Mind Scholarship).
    • You can only apply for one scholarship. In your application, make sure to mention for which of the two scholarships you’re applying.

    If you have any questions about scholarships, do not hesitate to contact us at aciinternational@fontys.nl

    Paying in instalments

    Collection will take place in a maximum of ten equal instalments on or around the 26th of the month. Depending upon the processing time required after your enrolment, the direct debit may need to be moved to the following month. If so, the amount outstanding will then be divided and added to the remaining instalments to be executed until and including the June instalment.

    If paying the full sum in a single payment

    If you commence your studies on 1 September, the direct debit pertaining to your Tuition Fees will be executed on or around 25 September. If you commence your studies after 1 September, the direct debit will be executed on or around the 26th of the month in which you commence your studies.

    Non EU students

    Incoming Non EU students will receive a payment letter from their study department which must be paid before the deadline. In the following academic years payment can be done by direct debit.

    The Dutch currency unit is the Euro (i.e. abbreviated to ‘EUR’ or ‘€’).

    The average living expenses per month for a foreign student living and studying in Holland are between EUR 900 and EUR 1,100 per month. These living expenses cover rent, insurance, food, public transportation, books, clothing and other general costs. 

    Costs within the first months upon arrival will be higher than all other months due to a housing deposit, intro week and books. Study books are usually bought at the start of the semester and therefore it is wise to reserve and have direct access to an amount at the start of the semester which can cover the price of all study books and the living expenses for the first two months. 

    Accommodation for international students

    It is not always easy for international students to find accommodation in the Netherlands. Therefore, Fontys University of Applied Sciences (Fontys) offers a service to provide students with assistance in securing suitable accommodation (i.e. a student room) for the first period of their studies at Fontys. For information and application go to the accommodation page.

    Application procedure

    • After application you will receive an application form for accommodation.
    • You will have to fill in and send the form to internationalstudents@fontys.nl
      before June 15.
    • The accommodation officer will send you detailed information about the housing agency (at the latest 3 weeks before your start of study).
    • The housing agency will get in touch with you and you'll have to transfer two months of rent + deposit before arrival to housing agency (no payment = no entrance accommodation, but still the obligation to close rental contract).
    • Accommodation is available on the agreed date.
    • You are obliged to accept and pay for the offered room for the whole period.

    How to apply

    All applications for our programmes have to be conducted via www.studielink.nl. Studielink is an online portal that allows applicants to apply and maintain their registration whenever they want to.

    The application process may differ for EU and Non-EU students, please read below what applies for you.

    Application deadlines

    September intake
    15 June

    Start your online application

    • Log in to Studielink: www.studielink.nl.
    • Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
    • Add 'New Enrolment Application': mind you choose the correct intake (September 2021 or February 2022).
    • Add your previous education and answer the supplementary questions.
    Educational institution Fontys Hogescholen
    Location of educational institution Tilburg
    Programme Marketing Management - Digital Business Concepts

    September intake
    If you want us to arrange accomodation 1 June
    If you arrange accomodation yourself 1 June

    Start your online application

    • Log in to Studielink: www.studielink.nl.
    • Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
    • Add 'New Enrolment Application': mind you choose the correct intake (September 2021 or February 2022).
    • Add your previous education and answer the supplementary questions.

    Within Studielink, choose this option:

    Educational institution Fontys Hogescholen
    Location of educational institution Tilburg
    Programme Marketing Management - Digital Business Concepts

     

    Meet us

    More about Marketing Management - Digital Business Concepts

    Right now we haven't planned new virtual open days. New dates will be planned later this year. We would like to keep you posted about new dates.

    Would you like to have a conversation with students of this programme? Are you curious about their experiences? What do they like most about the programme, what do they find difficult? What is it like to study in The Netherlands and at Fontys?

    Then sign up for 'Meet the student'. Our students are ready for you online!

    Do you have a specific question about this programme? We are happy to help you!

    The situation and guidelines resulting from the corona pandemic are constantly changing, also for higher education. One thing we know for sure: in the new academic year we will have to observe the 1.5 metre distance rule in our buildings and on campus for the time being. We are adapting our education accordingly so that a good mix of face to face education on location and online education is created.
    We carefully consider which form of education is best suited to each course, each subject and even each component.

    In the factsheet you will find the most important programme information at a glance.

    Download the factsheet

     


    Location and contact