Strategies for Innovative Communication

Start moment(s)
September, February
20 weeks
Contact hours
15 hours per week

  • Intro
  • Programme
  • Requirements
  • How to apply
  • Practical information
  • Recognition
  • Contact

Programme in brief

The Fontys minor ‘Strategies forInnovative Communication’ is all about state-of-the-art applied research and strategy for the city of tomorrow.

The program focusses on developing your skills to be a true ‘boundary spanner’, a role we believe to be essential for future professionals in the area of Branding, PR, Marketing and Communication. In the international variation of this minor you will learn more about intercultural communication. You will create a network of international colleagues and improve your English skills.

This minor is an in-depth minor of 30 ECTS and has limited space to secure quality. First in will be served first.

In teams you will conduct explorative research, aimed at examining the human value and cultural possibilities. By using new technologies and your newly developed vision on strategies you'll convince clients of your innovative communications concepts. The assignments are challenging and enhances your professional practice of communication. The city is used as a playing field. Your own frame of reference, related to the city you come from, serves as a starting point to start exploring urban life in the Brainport region. We specifically provide you with tools that help you use the power of storytelling as a means building strategies for innovative communication.

The international character of this minor teaches you also about intercultural communication. And on top of that, you will create a network of international colleagues and improve your English skills.

For an impression of the course, please watch this video!

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What to expect from us?

An inspiring mix of opportunities to tackle societal challenges. State of the art strategies for innovation. Putting humans first. Facilitating your learning journey in a real time studio setting.

What do we expect from you?

We expect you to have a curious and proactive attitude towards the work. You are open to exchange knowledge and skills with people from different backgrounds. Connecting people, subjects and processes. And the willingness and ability to participate on site (Brainport region).

Exchange students are expected to have a good command of English.

How to apply as an exchange student

Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. If several versions of the programme are offered, please indicate for which version you would like to apply to (Programme I, Programme II, Programme III, etc.) This officer will send your application request (nomination) to Fontys. Once Fontys has accepted the application, your Fontys study department will send you a link to a web application called Mobility Online. Added to the link you will receive all necessary information and a manual. Please take a look at this website to see how it works.

How to apply as a Fontys or other Dutch UAS student

Fontys and other Dutch UAS students, apply for this minor via

Deadline for application:

Fall semester15 May
Spring semester15 November

*For more information concerning the start date, please get in touch with the contact person of the study department of the concerned exchange programme.

The intake procedure involves an online interview to explore mutual expectations.

For more detailed information about practical matters, such as financial matters, residence permit, health insurance and accommodation, please click on the button below.

How will your course programme be recognized by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognized throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognized and transferred into the records kept by your home university.

Mr. Coen van der Horst

Students about minor Strategies for Innovative Communication

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