International Fresh Business Management

Start moment(s)
September, February
1 semester
  • Programme in brief
  • What to expect from us
  • What do we expect from you
  • Content of the programme
  • Course description
  • Admission requirements
  • Scholarships
  • Fontys way of studying
  • Study coach

Programme in brief

So let’s think of the meal that you like to eat most. Have you ever thought about how this meal got on your plate? To find fresh products in today’s supermarkets is regarded as absolutely normal. But how do they find their way to your shopping basket? How are these products produced, packed, traded, transported and sold? Who ‘develops’ new food concepts? And, very important, how is it guaranteed that everything is in good condition, healthy and ‘value for money’? Answering these questions and many more, is what you learn about in our study programme International Fresh Business Management.

What to expect from us

Within our study programme you’ll be taught in small classes, where the lecturer will know you. Besides regular classes you will do different researches, presentations and work on projects. Many of these tasks will be in direct relation to companies in the fresh produce (e.g. food and flower products) sector. In this way you’ll get a real taste of this area. The study programme is actually set up in such a way, that by visiting different companies you get to experience how products are produced and how they answer your need as a customer, because in the end that is what it is all about: the person who is consuming the product!

What do we expect from you

Are you curious about how food gets on your plate, or why tomatoes from the Netherlands are for example sold in Bulgaria? Then we are looking for you! We are looking for enthusiastic and curious students which have an affinity with both the fresh produce and the logistics sector. Moreover, you need to be open minded and like to meet other students. We expect you to take responsibility and to be a positive example to others. Of course you need to have a sufficient level of English too when wanting to start in our study programme, as you will work together with students from different nationalities.

Content of the programme

Within the programme you learn for example which logistical processes a tomato went through from being a seed to ending up on your pizza (including organization, transport planning and packaging). Moreover, you learn how to market fresh goods. This would mean for instance, that you’ll learn to do market research on newly developed tomatoes (is the customer interested in buying this tomato? Does he like the taste of the tomato?).
Food marketing addresses all aspects relevant for selling fresh produce: from market research and analysis to the development of strategic marketing plans and the development and implementation of operational marketing and sales plans.
Food logistics organizes the flow of fresh produce from seed to plate. You pay attention to buying, organization, production, transport planning and packaging. You learn how to manage the supply chain and how to build long term relations with satisfied suppliers and customers. You also acquire basic knowledge of accountancy, economics, management skills, communication skills and Dutch and English.

Course description

Spring 2022

Semester 2

Fresh Business Knowledge II 3 ECTS *
Research Skills II 3 ECTS
Project Logistics 5 ECTS
Fresh Business II 5 ECTS
Fresh Supply Chains II 5 ECTS
Fresh Economics II 5 ECTS
Study Career Management II 2 ECTS

Short course descriptions

Semester 4

Fresh Business Knowledge II 3 ECTS *
Fresh Economics IV 3 ECTS *
Research Skills IV 3 ECTS
Study Career Management IV 3 ECTS
BIZZ project Logistics 5 ECTS
Fresh Business Knowledge III 5 ECTS
Fresh Supply Chains IV 6 ECTS **

Short course descriptions

* PLA12 is a year module. You only do the second semester (PLA12-2) and with that only the test for that part. This is the same for PLA16, PLA28, HLA15, HLA16 and HLA18

**As an alternative there is the option to do DBE_FRESH_ elective

Additional courses (only if they fit your timetable)
Dutch for beginners 2 ECTS
Business English 2 ECTS
German for beginners 2 ECTS

Admission requirements

Semester 1 and 2

English: equivalent to IELTS 6.0
Basic knowledge, the student’s major should be business related

Semester 3 and 4

English: equivalent to IELTS 6.0
The student’s major should be business related
Foundation year should be rounded off


Fontys does not provide scholarships for its exchange students.

Fontys way of studying

At Fontys you study in various ways. There are lectures in classrooms with about 25 other students. In practical lectures you work independently or with a project team on your assignments. The campus offers a wide array of facilities to study alone or with a group. During the whole study programme you will work in projects, a method which will stimulate a hands on, independent way of working. At Fontys we believe in interaction. We like it when you ask questions during lectures and also outside lectures we are there for you.

Study coach

If you encounter problems regarding a certain subject, you can either speak to the lecturer involved or contact your exchange coordinator.