- Intro
- Programme
- What to expect
- Learning goals
- Recognition
- Admission requirements
- How to apply
- Practical information
- Why study in The Netherlands?
Are you triggered by what data can do for the world we live in, or willing to learn?
Unlock doors and peek into the complex and exiting world of companies riding the perfect wave! In the minor “Data Driven Business Lab” we have laid out a landscape in which you can define individual goals, competencies and personal skills, working in a team of international diversity. Focus on your own qualities and strive for excellence and adventure!

Content of the Minor
Join this Minor if you want to see, in real life what the impact of data can be for a company or government. Learn how it can support, change or even disrupt business models.
Imagine any company, not so many years ago. This company generated its own data and reports, based on its trusted single source and examining the past. Yet the world this company lived in geared up, moved on, moved up. Now everything is generating data, from phone calls to smart devices, from blogs to video feeds. The world now is a complex challenge, where data is available, abundant and everywhere, and internal company data is but part of the new truth.
Can these datasets be unlocked, combined and used for potential business benefit? Can they trigger many small decisions fast instead of large decisions at snail pace…
A change of mindset and context: that is what we are going to discover together.

Minor regulation
Here you can download the minor regulationfor the academic year 2019-2020.
The purpose of the minor regulation is to inform you about the subjects within the minor, how the testing is set up and when (and how) you have concluded the minor. Students can derive rights out of the text of the minor regulation.
What we offer
- A real and authentic assignment in this field of work at renowned companies – you choose which project to take.
- You can apply for a project or inject your own suitable project, the requirements can be discussed (complexity and required knowledge).
- No "lesson programme"(!). We will help you set up your personal learning activities.
- Guidance to help you decide which skills and practical knowledge is needed to finish your project and meet your learning goals.
- No limitation to what you could learn.
Guidance and coaching throughout your project to keep you on track:
- from a dedicated coach
- from the company where your project is
- from experts, on specific subjects.
What we expect
- A self-aware student, who takes control of his/her study and wants to explore the field of Data Driven Business; Business Intelligence, Big Data and Data Visualisation.
- You are able to set your own goals and plan your own progress; coaches help you in order to get to the desired level for this minor. You are in the lead which workshops lead to the result and completion of these goals.
- You have a basic understanding of business processes, the role and application of IT in companies and within business processes.
- You have an open mind to explore new possibilities, software and dare to fail, learning from that experience and grow in your professional performance.
- You want to work on your professional skills, like communication, presenting, working in groups, open mindedness, project management, (peer)feedback, etc.
The learning goals
- The student will be able to explain how data is flowing through an organisation and which applications support the business processes and can show this within a project.
- The student will be able to explain how KPI's and data visualisation effect the business processes and can show KPI's and data visualisations within a project.
- The student can explain the general Big Data Concepts, and is able to apply those principles within a project.
- The student can talk about internal and external information, which has an impact on a company and can use this (open) data within a project.
- The student can analyse a dataset by applying basic descriptive statistics techniques
- The student is able to take ownership, be coachable and show resilience.
How will your course programme be recognised by your home university?
Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.
Dutch Grades vs. European Credits Transfer System(ECTS)
Some coursework is graded with "Pass" ["Voldaan = V “] or "Fail" ["Niet Voldaan = o”]. Most exams are graded with round marks ranging from 1 to 10, with mark 6 needed to pass.
The following table gives round Dutch marks, the percentage of successful students achieving these marks, the equivalent ECTS grades and their definition:
* 5.5 and above are also sufficient.
- VR = exemption (no grade given)
- V = sufficient = 7
- G = good = 8
- O = not sufficient/fail
Dutch grades | % | ECTS grades | Definition |
9 - 10 | 2% | A | Excellent |
8 | 8% | B | Very Good |
7 | 40% | C | Good |
6 | 50% | D - E | Satisfactory - Sufficient |
5* | - | FX | Fail [some more work required] |
4 [or less] | - | F | Fail [considerably more work required] |
English language proficiency
For all exchange programmes a minimum level of proficiency in the English language is required, as detailed in the table below. You must substantiate your level of English-language proficiency by submitting evidence in the form of a language test result pertaining to one of the below-mentioned courses.
* = Only if the units ‘Speaking & Writing’ and ‘Listening & Reading’ have been completed successfully.
Test name | Minimal score | Accepted for students from |
IELTS | 6.0 | EU and non-EU countries |
TOEFL paper | 550 | EU and non-EU countries |
TOEFL computer | 213 | EU and non-EU countries |
TOEFL internet | 79/80 | EU and non-EU countries |
TOEIC* | 670 | only EU countries |
Cambidge ESOL | CAE-C | only EU countries |
CEFR | B2 | only EU countries |
How to apply as an exchange student
Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. If several versions of the programme are offered, please indicate for which version you would like to apply to (Programme I, Programme II, Programme III, etc.) This officer will send your application request (nomination) to Fontys. Once Fontys has accepted the application, your Fontys study department will send you a link to a web application called Mobility Online. Added to the link you will receive all necessary information and a manual. Please take a look at this website to see how it works.
Deadline for application:
Fall semester | 15 May |
Spring semester | 15 November |
Opening a Dutch Bank account:
After you have arrived in the Netherlands, you can open a Dutch bank account.
For opening a bank account and for buying a sports card, you will need a proof of enrolment. This document will be sent to you by e-mail when you have the status registered. More information.
The Brainport Region Eindhoven
The Eindhoven region, also known as the Brainport region of the Netherlands, is the most important technology and industrial center of the Netherlands. With 730,000 inhabitants and a workforce of 400,000. Eindhoven region generates € 24 billion of GDP and € 55 billion in exports, one-quarter of the Dutch total. It is a manufacturing center in a high-cost country. By focusing on producing high-value, technology-based products, it is in competition with fast-growing manufacturing centers in nations with much lower costs. At the same time, however, Eindhoven is saddled with demographics familiar to Europe, in which a low birth rate and aging population is reducing the regional labor force. To win the battle for the talent that provides its competitive advantage, the region must make itself economically and socially attractive to knowledge workers from around the world and concentrate on innovation.
Eindhoven’s answer to these challenges is a public-private partnership called Brainport Development. Its members include employers, research institutes, the Chamber of Commerce, the SRE, leading universities and the governments of the region’s three largest cities. More information about Eindhoven is available on the Intelligent Community Profiles pages of the ICF Web site (intelligentcommunity.org)