Trend Watching

Start moment(s)
September, February
Location
Tilburg
ECTs
30
Language
English
Duration
21 weeks
Contact hours
20 per week

  • Intro
  • Programme
  • Buddy and support
  • Admission requirements
  • Recognition
  • Finance your study
  • Accomodation and practical matters
  • The Netherlands / Tilburg
  • How to apply
  • Contact

Programme in brief

Did you know that companies such as Philips have entire departments staffed with trend researchers, who continuously monitor new developments? Would you like to learn how to spot trends and how to apply them to brands and organizations? If so, a minor in Trend Watching would be perfect for you.

This minor is all about being open to change, indulging in your curiosity, and viewing the world through the eyes of a trend spotter. Detecting, analyzing and adopting trends lie at the core of our Minor Trend Watching. You learn, in a general sense, how to systematically trace trends, to analyze them and to interpret them. You learn how to express the consequences of these developments. Ultimately, you will apply your newly discovered insights to the real world.

In this minor you will learn how to systematically trace, analyze and interpret trends. With this knowledge you will be able to give advice to organizations how to adapt to this fast changing world, and in doing so generate long-term success. You will learn what trends are, how to detect trends, how to describe and how to visualize current (international) trends. Various methods and techniques of trend research serve as a backbone to these skills.

In the last phase you write a custom-made trend report for a brand or company of your choice.

You will transform trends and trend research into tangible input for companies and organizations.

Here, trends are employed for lending companies inspiring and innovative input to make them

better prepared for changing consumer needs.

Detecting, analyzing and adopting trends

This minor revolves around three core activities: scanning, analyzing and applying trends. Below, you will find a brief description of each phase.

Scan:
In this phase, you will learn what trends are, how to detect trends, how to describe trends, and how to visualize current (international) trends. Various methods and techniques of trend research serve as a backbone to these skills. New developments unfold quickly. This is why we teach you how to continuously refresh your knowledge and stay up to date. One of the courses taught as part of the trend detection package is trend support. You will be collecting trend signs and make a start with detecting your own trend clusters   

Analyse:
And there you are, wondering what to do with all the trends you have spotted. This minor will teach you how to analyze trend signals and to find patterns in everything you detect. For this purpose, you will partake in work sessions in close cooperation with your fellow students, adding depth to your trend analysis. You also learn how to visualize trends. The crux of this analytical phase is how to understand the size, intensity, impact and dimensions of a trend. Various methods of analysis will be presented and practiced. You will learn how to systematically select and cluster relevant trends in order to make your trend descriptions more profound. 

Apply:
And what are companies supposed to do with these trends? In the last phase, 'Apply', you write a custom-made trend report for a brand or company of your choice. The final phase is reserved for transforming trends and trend research into tangible input for companies and organizations. Here, trends are employed for lending companies inspiring and innovative input to make them better prepared for changing consumer needs.

Target Audience & Entry Level

Undergraduate. No specific requirements

Learning Outcomes

You learn how to systematically trace, analyze and interpret trends. With this knowledge you will be able to give advice to organizations how to adapt to this fast changing world, and in doing so generate long-term success.

Your teachers provide intensive coaching during the programme. All international students will be placed in buddy groups, led by a full-time Fontys ACI student. He or she will introduce you to Dutch culture, the city of Tilburg and the campus. With questions about practical matters and social engagements you can go to your buddy.

For all matters more complicated or personal you can go to the international coordinator or the study coach dedicated to our international exchange group. This study coach can help you with several personal or study related matters and can forward you to study psychologists or a dean if needed.

English Proficiency

For each program, the minimum level of English required will equate to the level of IELTS 5.0 (International English Language Testing System) or TOEFL 60 (Test of English as a Foreign Language).

Skype interview

A Skype conversation about your motivation to study at Fontys Academy for Creative Industries will be part of the application process. During this interview your level of English will be assessed simultaneously.

How will your course programme be recognised by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.


Please note that the expenses noted below are estimates only for a semester abroad at Fontys and that the actual expenses will depend on your personal lifestyle. If excursions are included in the curriculum, the costs are for the student him/herself. The study programme is obligated to offer a free option as well. You will receive more information about extra costs if applicable in the course descriptions you’ll receive once accepted to the programme.

Tuition Fees

Students on exchange from Fontys ACI partner universities will not be obliged to pay tuition fees. For all other students, a fee of € 70 to € 90 per ECTS credit will apply (i.e. a 30 ECTS programme = € 2,100 to € 2,700).

Living Expenses

Students can expect general living expenses to amount to approximately € 700 to € 1,000 per month. This amount includes accommodation (i.e. approximately € 500 to € 600 per month all inclusive), food, transport and personal expenses.

Visa Expenses

These costs vary depending on your country of origin. EEA students do not require visas and as such, no expenses will be applicable. Students requiring Entry Visas and/or Residence Permits can expect to pay charges of approximately € 600.

Grants

In theory, students hailing from the European Union, Norway, Switzerland, Iceland and Turkey may be eligible for Erasmus Study Grants. Please refer to the International Office at your home university for further information.

Fontys offers to help you arrange your student accommodation. We work with Student Housing Holland, an organization offering the best accommodation and services for international students in Tilburg. You will always live with other international students that are attending a Bachelor or exchange program at Fontys. The rooms are individual and are fully furnished with everything you need.

Room type & price

Silver Windmill (12 m2)   € 515,- All-in 
Golden Windmill (15 m2) € 545,- All-in 
Diamond Windmill (18+ m2) € 595 All-in

You will live in typical Dutch student houses and will share a kitchen, toilet and bathroom with the other residents. All houses have a common area where you can dine together (either in a kitchen or living room). For more details about the room types and locations please have a look at www.studenthousingholland.com.

Practical matters included

Student Housing Holland’s services that  are included in the price:  * Fully furnished rooms  * Costs for gas, water, electricity, municipal  taxes and VAT  * Internet (WI-FI)  * Basic kitchen supplies  * Laundry machine  * 24-7 security service  * Medical assistance  * Airport pick-up service  * Your own bike  * Opening a Dutch bank account  * OV chipcard for travelling by bus and train  * Dutch SIM card  * Sport membership  * I*ESN membership for the best parties and social activities  * City tour

Deadlines

You need to apply for housing by filling in a housing form and sending it to aciinternational@fontys.nl. The housing form will be sent to you once we’ve received a nomination from your home university. All housing applications should be received before the deadline communicated to you once nominated. The deadlines are always in June (for Fall semester) and November (for Spring semester). Please take into account that applications will be dealt with according to the first come, first served principle and housing is therefore not guaranteed.

We strongly advise you to work with Student Housing Holland! As you can see they arrange lots of practical matters besides the fully furnished student accommodation. Arranging housing and other practical matters on your own is quite a hassle and challenge!

The Netherlands

The Netherlands is a country in western Europe with a multicultural population of approximately 17 million people. It has a very rich history in international trade, education, art, literature, design and sciences. This tiny country is famous for the great Dutch Masters, painters like Rembrandt and Van Gogh. They transformed the world around them just like today’s Masters: designers, concept developers, futurists. The Dutch creative industry of the 21t century is growing rapidly and plays a leading role in strengthening the innovative capacity of the country. The Netherlands strives to be the most creative economy in Europe by 2020.

Tilburg

More than 27,000 students study in the city of Tilburg in the south of The Netherlands. 13.5 percent of this city’s 200,000 inhabitants are students. Tilburg has a lot of cafés where you can enjoy student life. Students quickly find their favorite bars/pubs, restaurants and other meeting places. Catching a movie, enjoying the night life, a pop concert, visiting museums or going to the theatre: Tilburg offers a great number of possibilities.

How to apply as an exchange student

Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. If several versions of the programme are offered, please indicate for which version you would like to apply to (Programme I, Programme II, Programme III, etc.) This officer will send your application request (nomination) to Fontys. Once Fontys has accepted the application, your Fontys study department will send you a link to a web application called Mobility Online. Added to the link you will receive all necessary information and a manual. Please take a look at this website to see how it works.

How to apply as a Fontys or other Dutch UAS student

Fontys and other Dutch UAS students, apply for this minor via https://www.kiesopmaat.nl

Deadline for nomination (by partner university)

Fall semester1 May
Spring semester1 November

Deadline for application:

Fall semester15 May
Spring semester15 November

Academy application requirements

A Skype call will be an obligatory requirement for your application procedure at Fontys Academy for Creative Industries and can influence the acceptance at our Academy. The Skype call will serve as an extra opportunity for you to show us your motivation and level of English, besides this there’s time for questions of the applicant as well.

Contact person for information about the Minor Trend Watching:

Ms. Michelle de Bruijn-Meijer
Tel: +31 610976089
Skype: aciinternational1
E-mail: aciinternational@fontys.nl

Address:
Visiting address: Prof. Goossenslaan 1-4, Building P3, room 1.03, Tilburg
Post address: P.O. Box 90909, 5000 GL, Tilburg, the Netherlands


Ambience photo Fontys

Contact

Michelle de Bruijn-Meijer
International coordinator mobility
E-mail: aciinternational@fontys.nl