International Business (IB semester 3)

Start moment(s)
20 weeks
Contact hours
15 per week

  • Intro
  • Programme
  • Admission requirements
  • How to apply
  • Accommodation
  • Insurance
  • Visa and/or residence permit
  • Financial matters
  • Recognition
  • Contact

Enjoy "International Business" at Fontys

The business environment is becoming more and more international. Competition is getting tougher and is increasingly coming from companies all over the world, consumer influence is on the rise, the sharing economy is emerging, the role of brick-and-mortar is changing, production is outsourced to companies in other countries to reduce costs, while political and economic developments make national borders less relevant than ever. Modern means of communication open up new possibilities to broaden the field of business and require companies to adapt their way of doing business and to be socially smart. These are just some of the developments that create new challenges and opportunities for young professionals who are preparing for a successful career in international business. Are you ready to face these challenges and seize these opportunities?

The aim of this programme is to prepare you for these challenges and opportunities and to help you to establish a successful position as a manager in international business. The main emphasis is on subjects such as Business Developments, International Marketing, Business Research and Business Process Improvement.

This International Business programme, taught in English, is offered in Eindhoven. Eindhoven and the surrounding area are known as the Brainport Region. We are delighted to be part of this region. Living and studying in this region offers you an excellent springboard for a successful career in International Business and Management. A few years ago, the American think tank ‘Intelligent Community Forum’ has described the Brainport Region as the ‘world’s smartest region’. Who does not want to be part of that?!

Programme format

This programme is a component (semester 3) of the bachelor programme “International Business (IB)” at Fontys School of Business and Communication (FSBC) in Eindhoven. The total workload for this programme is 30 ECTS credits, duration is 1 semester. All courses have to be taken in order to achieve the full credits. It is not possible to combine courses from different programmes. We only offer exams once in the semester.

This semester programme consists of eight subjects and two projects. For a more detailed description of the courses including lecture planning, please download the course outlines here.

In short, the following courses have been defined:

1. Project 3a & 3b (2 ECTS) & 3b (2 ECTS)

During this project, you will develop and apply a Customer Journey Map for a specific target market segment based on limited qualitative and quantitative data.

2. Intercultural Proficiency Y2 (2 ECTS)

This course consists of interactive lessons with a short explanation of concepts such as culture, intercultural communication, multicultural team, and intercultural conflict management, followed by exercises and interactive applications of those concepts.

3. Law and Ethics 3 (3 ECTS)

During this course, you will be focusing on business law in the context of cross-border trade and main ethical issues and arguments that come with globalisation.

4. Financial Accounting (3 ECTS)

This subject aims to, among other, increase your understanding of the principles that underlie the process of providing financial information to the stakeholders of a business and discuss some common issues.

5. Business Process Management 3 (3 ECTS)

Business Process Management teaches you the necessary skills and techniques needed to operate as a so-called Lean Manufacturing Green Belt, how to apply the various tools and methodologies applicable at the Green Belt level and how to use the performance management tool Balanced Scorecard (BSC).

6. Elective (2 ECTS)

To allow you to tailor the programme to your own desires, you can choose between one of fiveelectives:

  • Concept Development
  • Neuromarketing
  • Regional Branding
  • Retail Marketing
  • Smart Marketing
7. Business IT Developments (2 ECTS)

During this course you will learn how to build a business model by using the business model canvas of Osterwalder and become aware of the effect of major business development trends, such as Big Data, the circular economy and digitalisation, on the business model.

8. International Marketing (4 ECTS)

This course lets you understand the role of marketing in an international firm and the different motives for internationalisation and teaches you how to set up an international marketing plan. This course ends with the International Project Week (IPW). During the IPW, you will work on case studies presented by real companies active in international business.

9. Business Research 3 (3 ECTS)

In several lessons you will work on your ability to translate a business or management problem into an appropriate research problem, perform a literature review and formulate a conceptual model, formulate hypotheses and research questions and design and execute the four major groups of research methods.

10. The Practise of Management Consulting (2 ECTS)

This course will introduce you to practices and non-technical skills which, when applied in practice, result in successful external or internal consulting projects and engagements.

11. Business Communication 5 (2 ECTS)

In this course you will work on your communication skills, like how to write different
sorts of essays. You will also have to work on how to create, deliver and
present different kinds of data.

Learning outcomes

After having completed this programme you will, among other, be able to set up and improve a company’s international marketing activities, set up and execute business research and statistical analyses, build a business model and know how business processes can be analysed and improved. You will also be fully equipped to help companies overcome challenges and seize opportunities that present themselves in international business. Apart from that, your command of English will be greatly improved and you will be better able to present yourself to future employers and cooperate with people from different cultural backgrounds in an international environment.

Ambience photo Fontys Ambience photo Fontys

Target audience & Entry level

The level of this programme is intermediate. The programme is intended for students who have successfully completed their first year in a bachelor programme. Basic undergraduate course(s) in Marketing & Business Research and Accounting must have been part of their prior studies.

English language proficiency

Exchange students are expected to have a good command of English. Therefore, a minimum level of proficiency in the English language is required. Exchange students must substantiate their level of English-language proficiency by submitting evidence in the form of an original language certificate: IELTS (6.0), TOEFL iBT (80), TOEFL PBT (550) or similar certificate. For EU students we also accept a statement from the university on the student’s level of English (the minimum level is B2).

How to apply as an exchange student

Applications should always be submitted via the International Exchange (or Erasmus) Officer at the home university. This officer will send your application request (nomination) to Fontys. Once Fontys has accepted your nomination, your Fontys study department will send you a link to a web application called Mobility Online. Added to the link you will receive all necessary information. Please click here to see how it works.

Deadline for application

Fall semester 15 May

Academic dates study semester

Fall semester 26 August 2019 - 3 February 2020


Fontys can arrange accommodation for exchange students. Fontys does not have its own accommodation but acts as a mediator between the student and the housing agency. To apply for accommodation assistance through Fontys, you have to fill out an accommodation form in Mobility Online. You will reach the step for requesting accommodation when you follow the steps in your workflow. Make sure you reach the accommodation step before the deadline, because we will only be able to arrange accommodation if you fill out and upload the form in time. More detailed information (rental fees, quality standards of the accommodation, terms and conditions) can be found here.

NOTE: Before you submit the accommodation form in Mobility Online, make sure you have read all information on the website and on the form itself very carefully. Submitting the accommodation form is a binding contract and you will be obliged to accept and pay for the accommodation offered by Fontys.

Application deadlines for accommodation
Fall semester 15 June
Spring semester 8 December


You need to make sure that you are properly insured during your stay at Fontys. Every (exchange) student enrolled at Fontys is expected to have fulfilled his/her insurance obligations before arriving. Fontys cannot be held liable if a student does not have (sufficient) insurance cover. If you live in the Netherlands, you are obliged by law to have health insurance. The third party liability insurance cover (with global coverage of up to EUR 1,250,000) is strongly recommended, as well as the repatriation insurance cover. Please find more information about these insurances, the costs and an insurance checklist via the following links: 

If you do not require a visa and/or residence permit, you will be free to select the inexpensive insurance cover that we offer here, or to arrange your own insurance cover. This insurance is mandatory for students who require entry visas and/or residence permits. Fontys will arrange this insurance on your behalf, which will form a part of the immigration procedure. You will receive more information about this insurance and the payment during the visa process.

Visa and/or residence permit

Most exchange students from outside the EU need an entry visa and/or residence permit. Whether or not you need these documents, depends on your nationality, the duration of your stay and your purpose of stay. Fontys will apply for both your visa and/or residence permit. It is not possible to do this yourself. Please find more detailed information here. You will receive more information about the documents needed for the procedure as soon as you have finished all steps in Mobility Online. We recommend that you start the process early, as it may take some time for you to gather all of the required documents.

NOTE: We strongly advise you to not make any travel arrangements before you have the entry visa sticker (if applicable) in your passport!

Nuffic Certificate for Chinese students

All students with Chinese nationality are required to apply for a Nuffic Certificate themselves. We recommend you submit your application as early as possible, because this procedure may take up to two months. Students with a Hong Kong passport are exempted from this requirement. You can apply for a Nuffic certificate and read more information about it here.

Financial matters

Tuition fees

Exchange students from our partner universities do not have to pay tuition fees. They pay their regular fees to their home university. Fontys School of Marketing and Management does not accept freemovers.

Standard of living

The average living expenses per month for a foreign student in Holland are between € 900,- and € 1,100 per month. These living expenses cover rent, insurance, food, public transportation, books, clothing and other general costs. Costs within the first months upon arrival will be higher than all other months due to a housing deposit and books. Please note that the actual expenses will depend on your personal lifestyle. More information.

Visa and/or residence permit costs

The Dutch Immigration Service (IND) charges €323,-* for the visa and/or residence permit application (if applicable). Before we can apply for your visa and/or residence permit, we ask you to transfer this amount to our bank account. You will receive an invoice containing these costs and the payment procedure, as soon as you have finished all steps in Mobility Online. Besides this, the Dutch Immigration Service (IND) requires non-EU/EEA students to proof they have access to € 900,-* per month during their exchange period before they start their studies (living expenses). You will be informed about the exact amount and also about your options to proof you have adequate financial means during the visa and/or residence permit application procedure. More information.

*subject to change

Insurance costs

EU/EEA students who decided to select the insurance cover that we offer (and all non-EU/EEA students) will receive more information about the payment of the premium from the insurance company directly. More information.

Dutch bank account

Not all Automatic Teller Machines (ATM’s) accept bankcards from other countries and, due to occasional computer problems, you may not always be able to withdraw money from your bank account at home. Therefore, you might want to open a Dutch bank account during your exchange period at Fontys.

How will your course programme be recognised by your home university?

Fontys will provide you with a so-called ‘Transcript of Records’, which will clarify the results that you have achieved. Depending on your results, you will receive a maximum of 30 ECTS credits. ECTS credits are recognised throughout Europe. The agreement between your home university and Fontys University of Applied Sciences will usually include a condition whereby the credits that you obtain will be recognised and transferred into the records kept by your home university.

Contact person for information about the programme International Business:

Drs. Ewoud Jansen 

Fontys University of Applied Sciences
School of Business and Communication (FSBC)

Visiting address
Rachelsmolen 1 (Building R4, 3rd floor)
5612 MA Eindhoven
The Netherlands

Postal address
P.O. Box 347
5600 AH Eindhoven
The Netherlands