Trend Research & Concept Creation in Lifestyle

  • 4 year
  • English
  • Bachelor
  • Full-time

Are you interested in Trends, market developments, concept creation and target groups, and do you wonder what our world will look like in the future? Then the Trend Research & Concept Creation in Lifestyle (formerly International Lifestyle Studies) study programme might be what you’re looking for.


Companies and organisations need insight into trends, market developments, and target groups. During this study programme, you’ll learn how to design and shape lifestyle concepts based on trends that improve quality of life. You’ll work on this in the sectors of appearance, living, food, human movement, health, leisure, and work. After the programme, you can start working as a creative producer, trend watcher, or junior market innovator. 

Why this study in the Netherlands?

  • You work on concepts that improve the quality of life
  • During the course, you’ll be immersed in all seven lifestyle sectors
  • You’ll be trained both creatively and commercially
  • You’ll work for external clients alongside studying
  • You’ll gain a lot of international experience

What are you going to learn?

During the four years of the Trend Research & Concept Creation in Lifestyle course, you’ll learn to analyse trends and how to creatively translate these into new future-proof concepts. You’ll also learn how to visualise analyses and design and test concept designs. The programme is shaped by the following:  

  • Mix of real-life assignments, interesting workshops and assessments
  • Skills: communicating, presenting, researching, creating
  • Subjects: creative thinking, concept development, trend research, lifestyle research, and professional communication

Kanny studies Trend Research & Concept Creation in Lifestyle

She gives you a tour around Tilburg


How does your week look?

Studying is hard work. That’s okay, as long as there’s diversity in what you do. This is exactly what the Trend Research & Concept Creation in Lifestyle course will give you. One minute you’re working in a team on a trend report or a concept, the next you’re getting to know all lifestyle sectors within the programme: appearance, living, food, human movement, health, leisure, and work. 


Romee studies Trend Research & Concept Creation in Lifestyle

Tilburg is really a true student city that has so many things to offer you will never get bored!



The weekly hours in the first year of Trend Research & Concept Creation in Lifestyle will be divided as follows: 

  • 35% theory
  • 25% self-study
  • 40% practice

Each study quarter, you’ll engage in a project and work towards a professional product as the end result. To create this product, you’ll gather knowledge under the guidance of coaches. After this, you’ll demonstrate in an assessment that you are competent at the desired level. This will immediately introduce you to the two main professions that you’ll be trained for: trend researcher and concept developer. 

The second year of the study programme is also built up of four quarters. In the first two quarters (semester 1), you’ll work on an individual project. The last two quarters (semester 2) will be dedicated to a group project. Additionally, you’ll work on different core tasks within different sectors during each quarter as well. Each semester ends with an assessment in which you demonstrate your competence at the desired level. The second year is all about deepening your knowledge of the sectors, as well as the professional roles of concept developer and trend researcher.   

International experience 

You’ll gain international experience by working on international assignments and going on a study trip. You’ll work on a real-world assignment for a company in a specific industry.   

The Idea Factory

During the last quarter of year two, you’ll ‘set up’ a Lifestyle Company together with fellow students. You’ll analyse trends and design a concept: you’ll shape it, test it, and introduce it to the market. All Lifestyle Companies present their concepts during the Idea Factory. Future employers will also be invited to this event. 

In the third year, you’ll follow a minor and do your internship. The internship is an important part of your studies, as it allows you to put into practice what you learned in the first two years. You’ll gain practical experience as a concept developer.  

You can choose which minor you’ll follow. Choose a minor from the interesting offerings of Fontys University of Applied Sciences or follow courses at  another university. Have you always wanted to study abroad? The minor is an excellent opportunity to spend 6 months of your studies abroad at one of our 45 international partner universities.  

An internship or minor abroad has added value, is challenging, and offers a fun international experience. 

During the final year of this course, you’ll choose a specialisation. You can choose two sectors (i.e., appearance, living, food, human movement, health, leisure, and work) in which you want to further develop your skills. Additionally, you can choose from a wide range of specialisation modules and further specialise within the core tasks of trend research and concept creation. 

Bachelor thesis 

You’ll also start working on your Bachelor thesis. Here you apply the knowledge that you have gained in the specialisation modules by designing a concept. You can freely choose the company for which you will work on your Bachelor thesis assignment. You’ll present your final Bachelor thesist to future employers during the Graduation show. 



Career opportunities

Trend Research & Concept Creation in Lifestyle graduates will be able to work professionally in the field of analysing trends and developing and marketing lifestyle concepts. After completing your studies,  you could work as: 

  • Concept developer
  • Trend Researcher
  • R&D Manager
  • Design thinker
  • Designer

Mathew Mathew - Student Trend Research & Concept Creation in Lifestyle

"This programme requires you to be curious, to happily absorb knowledge and experience from the world around you. You also have to be open-minded, so you can see from other perspectives without being judgemental. It also helps if you are an analytical person, able to look at things from a bigger perspective, recognize trends and think creatively."



ACI Scholarships 

Fontys Academy for Creative Industries (ACI) awards a limited number of scholarships to students from countries other than those in the European Economic Area (EEA). There are two different types of scholarships. 


Holland Scholarship Programme 

The Holland Scholarship is subsidised by the Dutch Ministry of Education, Culture and Science. The scholarship amounts to €5,000. The purpose of the scholarship is to support excellent non-EU students during their first year of study. Each academic year, ACI awards two of these scholarships. To be eligible for the Holland Scholarship Programme, you have to meet the following criteria: 

  • Your nationality is non-EEA
  • You do not have a degree from an education institution in the Netherlands
  • You start with one of our 4-year Bachelor Programmes as a regular, degree-seeking student
  • You have achieved excellent secondary school results with a grade point average of 75% or higher

 More information on the Holland Scholarship Programme can be found here


ACI Creative Mind Scholarship 

The ACI Creative Mind Scholarship is an ACI-specific scholarship. The scholarship amounts to €3,000. The purpose of the scholarship is to support young, creative minds during their study period at ACI. Each academic year ACI hands out three of these scholarships. For the ACI Creative Mind Scholarship, students of all study years can apply.   

To be eligible for the ACI Creative Mind Scholarship, you have to meet the following criteria: 

  • Your nationality is non-EEA
  • You do not have a degree from an education institution in the Netherlands
  • You have to be enrolled as a regular student for one of ACI’s study programmes
  • You can demonstrate that you have a creative mind and focus**
  • For applicants of higher study years (years 2, 3 and 4): You do not have any study delay (all courses passed so far). There are no negative entries in your student file

 ** Creative Mind & Focus The Creative Industry has attracted your attention. Tell us why and convince us that you are the perfect match for one of our creative study programmes. What does creativity actually mean to you? Who or what inspires you? What’s the Creative Industry like in your home country? You decide in what way you’d like to convince us of your creative mind and focus. Keep it short (no longer than two minutes or one A4) and make sure that your motivation can be accessed online. 


 Application procedure 

  • The application deadline for both scholarships is 1 May every year.
  • An assessment committee will examine all applications and decide to whom the scholarships will be granted.
  • Even if you fulfil all application criteria, we cannot guarantee that you’ll be awarded a scholarship, as scholarships are limited in number.
  • Allocation of scholarships is only possible if you have completed your enrolment.
  • Payment of scholarships will be done in October.
  • To apply, send your full application file to including a motivation letter, CV, grade records, and your demonstration of your creative mind and focus (if you’re applying for the ACI Creative Mind Scholarship).
  • You can only apply for one scholarship. In your application, make sure to mention for which of the two scholarships you’re applying.

If you have any questions about scholarships, do not hesitate to contact us at

Accommodation for international students

It is not always easy for international students to find accommodation in the Netherlands. Therefore, Fontys University of Applied Sciences (Fontys) offers a service to provide students with assistance in securing suitable accommodation (i.e. a student room) for the first period of their studies at Fontys. For information and application go to the accommodation page.

Application procedure

  • After application you will receive an application form for accommodation.
  • You will have to fill in and send the form to
    before June 15.
  • The accommodation officer will send you detailed information about the housing agency (at the latest 3 weeks before your start of study).
  • The housing agency will get in touch with you and you'll have to transfer two months of rent + deposit before arrival to housing agency (no payment = no entrance accommodation, but still the obligation to close rental contract).
  • Accommodation is available on the agreed date.
  • You are obliged to accept and pay for the offered room for the whole period.

How to apply

All applications for our programmes have to be conducted via Studielink is an online portal that allows applicants to apply and maintain their registration whenever they want to.

The application process may differ for EU and Non-EU students, please read below what applies for you.

Application deadlines

September intake
15 June
Educational institution Fontys Hogescholen
Location of educational institution Tilburg
Programme Trend Research & Concept Creation in Lifestyle

September intake
If you want us to arrange accomodation 1 June
If you arrange accomodation yourself 1 June

Within Studielink, choose this option:

Educational institution Fontys Hogescholen
Location of educational institution Tilburg
Programme Trend Research & Concept Creation in Lifestyle


Meet us

More about Trend Research & Concept Creation in Lifestyle

Experience what it's like to study at Fontys. Meet our students and lecturers at our Virtual open days (online) or 'Meet us on Campus' in the Netherlands.

16 nov 2021 16:00 - 17:00
50 spots available
Meet us on campus Trends, Research and Concept Creation Lifestyle | Tilburg
27 nov 2021 14:00 - 15:15

Would you like to have a conversation with students of this programme? Are you curious about their experiences? What do they like most about the programme, what do they find difficult? What is it like to study in The Netherlands and at Fontys?

Then sign up for 'Meet the student'. Our students are ready for you online!

Do you have a specific question about this programme? We are happy to help you!

The situation and guidelines resulting from the corona pandemic are constantly changing, also for higher education. One thing we know for sure: in the new academic year we will have to observe the 1.5 metre distance rule in our buildings and on campus for the time being. We are adapting our education accordingly so that a good mix of face to face education on location and online education is created.
We carefully consider which form of education is best suited to each course, each subject and even each component.

In the factsheet you will find the most important programme information at a glance.

Download the factsheet


Location and contact