Marketing Management is a broad 4-year bachelor programme. You learn to understand why some products are successful and why others aren’t as well as how you can influence that. You learn to conduct market research and analyse markets to find out what the needs of your customers are. Consequently, you learn to set up communication and marketing strategies that satisfy these needs, distinguishes you from competitors and make you market leader. As a Marketing Management student you gradually transform into a marketing expert with experience in an international environment.
What do you focus on?
- Analysing the needs of different regional and international customers
- Use different marketing instruments to get your message across to different customers
- Setting up a strategic marketing plan
- Online marketing activities
- Checking and controlling the success of your marketing campaigns
- Relevant soft skills such as communication and presentation as well as an additional language
What makes us special?
- Four years of study – combination between practice and theory
- StartUp Factory – start your own business, become a consultant for a company in the Netherlands or Germany, join a social enterprise, or take part in our film project
- Two internships
- Possibility to go to one of our over 125 partner universities all over the world
- Specialisations in, for instance, psychology, sports, law etc.
- Own study association IMagine.
Course description per year
Year 1 (semester 1 and 2)
Within the study programme Marketing Management you specialize from day one in marketing related topics.
In year one, you dive into the basics of the marketing process and online marketing. You do research on consumer behaviour and get input on scientific economic research and business. On top of that
you acquire relevant soft skills (e.g. communication, negotiation, teamwork, professionalism, responsibility) and learn an additional language.
Year 2 (semester 3 and 4)
In the second year, you deepen your marketing knowledge with subjects like brand management, digital marketing, and marketing controlling. You get a good insight into practice by means of a number of projects. The main project in year two is the StartUp Factory. Within the StartUp Factory, you work together with students from different study programmes. You choose between four types of projects like setting up your own start-up company, or working on creative solutions for problems of real companies. Each kind of StartUp Factory gives you the opportunity to work on your creativity, and to learn more about communication with people from different backgrounds and different fields. Thus, in this year you get more background on the specifics of marketing, but you also work on cooperating with professionals from other backgrounds through the StartUp Factory.
Year 3 (semester 5 and 6)
In the first semester of year three, you do a work placement in a company and industry of your choice. As a future professional, you apply yourself for this work placement allowing you to already practice your application skills for the future. During the work placement you deepen your knowledge in the real business world. The work placement can be completed in a country of your choice.
In the second semester of year three, you deepen your knowledge in a specific theme within a minor programme. The minor programme provides you with the opportunity to acquire knowledge in another field then your major. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world. Doing your minor abroad at one of our partner universities abroad allows you to acquire further language skills and experience a new culture.
Year 4 (semester 7 and 8)
In the seventh semester you follow further marketing related subjects. Moreover, you have the opportunity to specialize by means of electives like sports or event marketing.
In the final semester you do another work placement and work on a practical problem within a company. You report the solutions to this practical problem in your final product: the graduation report. Once having concluded this final part of the study programme, you are rewarded with the internationally recognized degree Bachelor of Science.
Semester 1 Semester 2 Semester 3 Semester 4 Marketing Process I (M-Introduction & M-Analysis) Marketing Process II (M-Objectives & M-Strategies) Marketing Process III (Product & Branding) Marketing Process V (Price & Distribution) Marketing Specials I (Consumer Behaviour) Marketing Specials II (Online Marketing) Marketing Process IV (Communication) Marketing Process VI (M-Controlling) Marketing Project I (Makro Environment Analysis) Marketing Project II (Project II) Marketing Project III (Qualitative Research) Marketing Project IV (Market Research) Marketing Skills I (Creativity & Presentation) Marketing Skills II (Design Thinking) StartUp Factory StartUp Factory Business & Economics I Business & Economics II Marketing Specials III (Digital Marketing) Business & Economics III (Foreign Trade) Foreign Language I Foreign Language II Foreign Language III Foreign Language IV Personal & Professional Development I Personal & Professional Development II Personal & Professional Development III Personal & Professional Development IV Semester 5 Semester 6 Semester 7 Semester 8 Internship Minor e.g. study abroad Marketing Project IV* Internship + Bachelor Thesis Marketing Electives**
* With a focus on Marketing Concepts, Marketing Research and Marketing Controlling.
** With a focus on Marketing Electives: students may choose 3 out of 9 topics: B2B Marketing, Marketing Law, Retail Marketing, Industry 4.0, Event Marketing, Sport Marketing, Marketing Psychology, Marketing Tools and Management Skills.
Your personal development is key to us. That’s why every student has its own study career manager. Together you discuss study results and any problems you might face, whether they be personal or study-related. During your internship and the graduation phase you will be guided by a lecturer. He or she can help you with questions on your assignment, your tasks or writing your thesis. We have deliberately chosen to teach in small classes instead of large lecture halls as much as possible, because we would like to know you personally. Our lecturers and study career managers especially want to support you the best they can during your time at Fontys.
In the third and the fourth study year you will do an internship. You can choose the company yourself, but we also provide a list of companies we work with. Internships can be done in the Netherlands or abroad. The choice is up to you.
In both internships you will solve a problem within the company. You experience what it’s like to work at a bachelor-level position. In the meantime you build your professional network. Not rarely an internship leads to a job. During both internships you will be supported by a lecturer. You will finish your study at Fontys with a bachelor thesis.
There are numerous internship companies where our Marketing Management students have worked: Philips, Vodafone, BMW, Tesla, KPN, Océ-Canon, T-Mobile and many others. These are some of the more well-known ones. Many students have conducted their internships at small and medium sized companies.
How to prepare
Studying abroad is a big step. For many students it is the first time they live on their own. Suddenly you have to cook for yourself, buy groceries, open a bank account… Besides this you have to speak English all the time. For this reason it is essential that you are well-prepared when you start at Fontys. Every student needs to have an English level of at least IELTS 6.0 or TOEFL 550, but to fully understand the literature and theory in class it is advised to train your English skills. There are several preparatory courses to boost your English level.
With the right study mentality and motivation we believe every student who starts at Fontys is able to graduate.
In the second year of your study programme you participate in the project StartUp Factory. Together with students from other study programmes you establish your own StartUp Factory. Over ten months, you experience the real challenges of a company. You develop knowledge and skills which are necessary for all business fields. We call these business fields in short “TEC” (Technology, Entrepreneurship and Creativity).
For this project you choose out of 4 possibilities:
- Mini company/ StartUp Factory: in this project you establish your own company! Within a group of around ten students you write a business plan, and you develop an own product. You organise production and sales activities and motivate your colleagues to cooperate in a fruitful way.
- Commercial Film: Within this project you lead the production of a commercial movie for a real company. The grand final of this project will be a self-organised Oscar night!
- X-Lab: You participate in workshops in which you, both individually and in groups, work on creative solutions for problems of real companies.
- Social Enterprise: The goal of this project is to create a sustainable and long-term organisation together with students from another country (currently Zambia).
Best StartUp Factory of the province of Limburg
Five start-up companies of Fontys Venlo participated in the competition “Best Mini Company of Limburg”. The final was in the Centre Ceramique in Maastricht. Once again, one of Fontys Venlo’s start-up companies won this title. Start-up company 24Sounds won the first price with their product PhoneCone. This product amplifies sounds from an iPhone or iPod up to two-and-a-half times. The alderman of Maastricht handed over the price to the students.
- Accreditation of this programme
During your study programme you have contact with companies on multiple occasions.
- You have projects in cooperation with companies,
- You have the opportunity to network with companies during our career day,
- And you have both your work placement and graduation placement at companies.
Fontys Venlo has cooperation with many large, medium-sized and small companies. The overview below shows a few of the companies we cooperate with.
During the third year of your studies you have the opportunity to specialise by means of a minor programme. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world. Doing your minor abroad at one of our partner universities allows you to acquire further language skills and experience a new culture.
The map below shows the partner universities of Fontys Venlo University of Applied Sciences. The blue pins are the universities you get to choose from in this programme.