Marketing Management

  • 4 year
  • English
  • Bachelor
  • Full-time
Venlo

Are you passionate about people and communication, and do you know how to convince others? Can you easily think outside of the box? Do you like to put yourself in someone else’s shoes? As a marketer, it’s your job to think like your customers. We train you to become a result-oriented networker with work experience and knowledge of marketing theories. At the end of the study programme, you’re able to do research, reach the right target, know how to leverage the digital world for your goals, and ultimately offer advice to the organisation based on your creative insights.

About Marketing Management

Marketing Management is a 4-year bachelor programme. You learn to understand why some products are successful while others aren’t, as well as how you can influence that. The study programme covers all aspects of marketing: from doing research and analysing markets to explore the needs of your customers, to learning about the power of channels like Instagram or TikTok and how the digital world can be used to create new opportunities. As a Marketing Management student, you gradually transform into a marketing expert with experience in an international environment.

Why this study in the Netherlands?

  • Specialisation in marketing from day 1
  • 2 integrated internships (approx. 6 months each) with companies worldwide
  • Small courses with a maximum of 30 students
  • Personal support through individual career coaching
  • Optional semester abroad at one of more than 125 partner universities worldwide
  • The possibility to build up your network throughout your study, with several projects in cooperation with companies and through two internships
  • Extracurricular activities to boost your CV, such as study association IMagine, student buddies and Global Lounge
 

What are you going to learn?

  • Understanding the power of brands (e.g. Apple, Netflix, Tesla & Co.)
  • Developing marketing strategies
  • Understanding cultural differences in marketing
  • Creating marketing campaigns (e.g. on social media platforms, like Instagram, Snapchat, TikTok)
  • Researching customer needs & consumer behaviour (e.g. with own developed surveys)
  • Developing own digital business models
  • Relevant soft skills (confident presentations, creativity techniques, etc.)
  • Founding your own start-up company
 

Gain practical experience

Take a look at one of our study programme projects

 

How does your week look?

In general, there are 20 contact hours per week fixed scheduled. The rest of the time (approx. 20 hours) is spent on practical projects and self-study.

Get to know our campus

Check out our classrooms, outside area, engineering labs, the city of Venlo and much more via our 360° tour.

Ambience photo Fontys
 

Tadiwa shares her experiences in this video:

“The Marketing Management programme is a very good introduction into the business world and the marketing world in general. Basically, I think it equips you with the good tools to enter the industry.”

 

Courses

In year 1, you dive into the basics of the marketing process and online marketing. You do research on consumer behaviour and get input on scientific economic research and business. On top of that, you acquire and develop relevant soft skills, such as communication, negotiation, teamwork, professionalism, and responsibility. You’ll also start learning a new language.
In year 2, you deepen your marketing knowledge with subjects like brand management, digital marketing, and marketing controlling. You gain insight into practice through a number of projects. The main project in year 2 is the StartUp Factory, which involves working together with students from different study programmes. You choose between 4 types of projects, such as setting up your own start-up or working on creative solutions for problems at real companies. Each StartUp Factory project gives you the opportunity to work on your creativity and learn more about communication with people from different backgrounds.

In the first semester of year 3, you do a work placement at a company of your choice. This enables you to practice your marketing skills for the future. You’ll deepen your knowledge in the real business world. The work placement can be completed in a country of your choice.

In the second semester of year 3, you deepen your knowledge of a specific theme by following a minor programme. A minor programme allows you to acquire knowledge in a field of your choice. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world.

In year 4, you’ll be working on a large real-life case project with an existing company. Moreover, we offer in-depth marketing modules like CRM & Data Analytics, Intercultural Business Competences, International Trade and Marketing Topics. In the final semester, you’ll do another work placement and work on a practical problem within a company. You report the solutions to this practical problem in your final product: the graduation report. Once having concluded this final part of the study programme, you’ll be rewarded with the internationally recognised Bachelor of Science degree.

 

Requirements

Diploma

As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. For international students this means that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:

  • senior high school diploma, which generally grants access to a Bachelor programme in the country of issue
  • General Certificate of Secondary Education in 4 subjects with marks ranging from A-C, plus a General Certificate of Education with 2 subjects at advanced subsidiary level
  • International Baccalaureate Diploma
  • Baccalauréat Général
  • American High School Diploma (AP courses are strongly recommended)
  • For German students specifically: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)

    Besides your diploma, please provide additional academic qualifications if available (especially in the field of mathematics and physics). E.g. additional courses, workshops, projects, participation in competitions. Your qualifications will be assessed by the Admission Officer of the specific study programme.

    If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.

    Language requirements

    For the English taught programmes, the minimum English language proficiency required is explained in the table below:

    TEST Bachelor's students
    IELTS 6.0 (academic level)
    TOEFL paper 550
    TOEFL computer 213
    TOEFL internet 79/80
    TOEIC* 670
    Cambridge ESOL CAE-C

    * only if the units 'Speaking and Writing' and 'Listening and Reading' have been passed succesfully.

    The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

    Exemptions

    Some applicants can be exempted from submitting the language proficiency test results:

    • Candidates with a Dutch mbo-4, havo- or vwo-diploma
    • EEA/EU candidates with diplomas from certain countries are exempted from the language test. Find the list of diplomas and countries here
    • Applicants whose previous education was English-taught, and taken in a country in which English is an official language
    • Applicants whose mother tongue is English.

    The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

    Diploma

    As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. For international students this means that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:

    • senior high school diploma, which generally grants access to a Bachelor programme in the country of issue
    • General Certificate of Secondary Education in 4 subjects with marks ranging from A-C, plus a General Certificate of Education with 2 subjects at advanced subsidiary level
    • International Baccalaureate Diploma
    • Baccalauréat Général
    • American High School Diploma (AP courses are strongly recommended)
    • For German students specifically: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)

      Besides your diploma, please provide additional academic qualifications if available (especially in the field of mathematics and physics). E.g. additional courses, workshops, projects, participation in competitions. Your qualifications will be assessed by the Admission Officer of the specific study programme.

      If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.

      Language requirements

      For the English taught programmes, the minimum English language proficiency required is explained in the table below:

      TEST Bachelor's students
      IELTS 6.0 (academic level)
      TOEFL paper 550
      TOEFL computer 213
      TOEFL internet 79/80
      TOEIC* 670
      Cambridge ESOL CAE-C

      * only if the units 'Speaking and Writing' and 'Listening and Reading' have been passed succesfully.

      The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

      Exemptions

      Some applicants can be exempted from submitting the language proficiency test results:

      • Candidates with a Dutch mbo-4, havo- or vwo-diploma
      • EEA/EU candidates with diplomas from certain countries are exempted from the language test. Find the list of diplomas and countries here
      • Applicants whose previous education was English-taught, and taken in a country in which English is an official language
      • Applicants whose mother tongue is English.

      The level of English proficiency must always meet the entry requirements for the chosen Fontys course. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

      Visa

      As a non-EU/EEA student, the Netherlands will require an Entry Visa* (MVV) and a Residence Permit. Fontys will apply on behalf of its students for these documents. We recommend you start the process early, i.e. approximately three months before you plan to enter the Netherlands.

      *except nationals from Australia, Canada, Japan, Monaco, New Zealand, South Korea, the USA and Vatican City State.

      Diploma

      As a prospective Bachelor's student you must have a diploma of higher secondary education. For Dutch students this means: VWO-, HAVO- (NT/NG profile obligated) or MBO-diploma.

      Language requirements for Dutch students

      For the English taught programmes, the minimum English language proficiency required. As an applicant with a Dutch MBO-4, HAVO- or VWO-diploma you can be exempted from submitting the language proficiency test.

      Costs

      The tuition fees indicator helps you to determine the tuition rate for your situation. The information and tuition rates from this indicator are without engagement.

      For the 2021-2022 academic year, you can count on a one-time discount on tuition fees from the ‘Nationaal Programma Onderwijs’. Do you want to know what this means for you personally? Check the tuition fees indicator to see how high your tuition fees are for academic year 2021-2022.

      A distinction is made between statutory tuition fees and institutional tuition fees. Only if you satisfy all statutory requirements regarding your nationality and if you have not yet been awarded a degree, will you be eligible for statutory tuition fees. Via the tuition fees indicator, you can secure an indication of the type of tuition fees that will be applicable in your situation. To do so, please make use of the indicator above.

      Distinctions are made between the following types of Institutional Tuition Fees:
      • Low institutional tuition fees 
      • High institutional tuition fees

      These different types of tuition fees and the Exemption Regulations are fully detailed in the

        The amount to be paid may vary in accordance with the following situations:
        • If you have enrolled in more than one course programme (at Fontys and/or elsewhere), it is possible that you may only be obliged to pay one set of statutory tuition fees.
        • If you believe that you may be eligible to pay only the statutory tuition fees on the basis of information that may be unknown to us, please report this to your Course Department.
        • If it later transpires that you do not meet the requirements for statutory tuition fees, you will be obliged to pay the (higher) institutional tuition fees and if this is the case, you will be notified accordingly.



        Fontys currently offers several scholarships for Non-Eu / Non-EEA students. You might also be eligible for other scholarships not provided by Fontys. These can be found on Grantfinder.nl

        Paying in instalments

        Collection will take place in a maximum of ten equal instalments on or around the 26th of the month. Depending upon the processing time required after your enrolment, the direct debit may need to be moved to the following month. If so, the amount outstanding will then be divided and added to the remaining instalments to be executed until and including the June instalment.

        If paying the full sum in a single payment

        If you commence your studies on 1 September, the direct debit pertaining to your Tuition Fees will be executed on or around 25 September. If you commence your studies after 1 September, the direct debit will be executed on or around the 26th of the month in which you commence your studies.

        Non EU students

        Incoming Non EU students will receive a payment letter from their study department which must be paid before the deadline. In the following academic years payment can be done by direct debit.

        The Dutch currency unit is the Euro (i.e. abbreviated to ‘EUR’ or ‘€’).

        The average living expenses per month for a foreign student living and studying in Holland are between EUR 900 and EUR 1,100 per month. These living expenses cover rent, insurance, food, public transportation, books, clothing and other general costs. 

        Costs within the first months upon arrival will be higher than all other months due to a housing deposit, intro week and books. Study books are usually bought at the start of the semester and therefore it is wise to reserve and have direct access to an amount at the start of the semester which can cover the price of all study books and the living expenses for the first two months. 

        It is not always easy for international students to find accommodation in the Netherlands. Therefore, Fontys University of Applied Sciences (Fontys) offers a service to provide students with assistance in securing suitable accommodation (i.e. a student room) for the first period of their studies at Fontys. Fontys works with private landlords, but also offers their own accommodation in Venlo.

         

        Career opportunities

        In the business landscape of today, organisations cannot survive without strong marketing. Through clever and creative marketing campaigns, companies communicate with their target groups. As a versatile marketer, you can work in virtually any company. The area of marketing is very broad, which is reflected in the different functions marketers occupy. Our graduates work as:

        • Account Manager
        • Communication Consultant
        • Brand Manager
        • Consultant
        • Campaign Manager
        • Consumer Behaviour Marketer
        • Digital Marketer
        • Product Marketer
        • Sales Marketer
        • Trade Marketer
        • Social Media Manager
        • Sales Manager
        • Market Researcher
        • Entrepreneur
         

        Anja:

        “If you are open, team-player, ready for challenges and discussions with a passion for marketing, Marketing Management at Fontys Venlo is the right place for you!”

        How to apply

        All applications for our programmes have to be conducted via www.studielink.nl. Studielink is an online portal that allows applicants to apply and maintain their registration whenever they want to.

        The application process may differ for EU and Non-EU students, please read below what applies for you.

        Application deadlines

        September intake
        If you want us to arrange accommodation 15 June
        If you arrange accommodation yourself 1 August

        Start your online application

        • Log in to Studielink: www.studielink.nl.
        • Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
        • Add 'New Enrolment Application': mind you choose the correct intake (September 2021).
        • Add your previous education and answer the supplementary questions.
        Educational institution Fontys Hogescholen
        Location of educational institution Venlo
        Programme Marketing Management

        Application deadlines

        September intake
        If you want us to arrange accommodation 1 June
        If you arrange accommodation yourself 1 June

        Start your online application

        • Log in to Studielink: www.studielink.nl.
        • Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
        • Add 'New Enrolment Application': mind you choose the correct intake (September 2021).
        • Add your previous education and answer the supplementary questions.
        Educational institution Fontys Hogescholen
        Location of educational institution Venlo
        Programme Marketing Management

         

        More about Marketing Management

        Right now we haven't planned new virtual open days. New dates will be planned later this year. We would like to keep you posted about new dates.

        In case there are no events planned, please keep an eye on this programme website for upcoming events.

        In the factsheet you will find the most important programme information at a glance.

        Download the factsheet