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Marketing Management

  • 4 year
  • English
  • Bachelor
  • Full-time
Venlo

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Are you passionate about people and communication, and do you know how to convince others? Can you easily think outside of the box? Do you like to put yourself in someone else’s shoes? As a marketer, it’s your job to think like your customers. We train you to become a result-oriented networker with work experience and knowledge of marketing theories. At the end of the study programme, you’re able to do research, reach the right target, know how to leverage the digital world for your goals, and ultimately offer advice to the organisation based on your creative insights.

About Marketing Management

Marketing Management is a 4-year bachelor programme. You learn to understand why some products are successful while others aren’t, as well as how you can influence that. The study programme covers all aspects of marketing: from doing research and analysing markets to explore the needs of your customers, to learning about the power of channels like Instagram or TikTok and how the digital world can be used to create new opportunities. As a Marketing Management student, you gradually transform into a marketing expert with experience in an international environment.

Why this study in the Netherlands?

  • Specialisation in marketing from day 1
  • 2 integrated internships (approx. 6 months each) with companies worldwide
  • Small courses with a maximum of 30 students
  • Personal support through individual career coaching
  • Optional semester abroad at one of more than 125 partner universities worldwide
  • The possibility to build up your network throughout your study, with several projects in cooperation with companies and through two internships
  • Extracurricular activities to boost your CV, such as study association IMagine, student buddies and Global Lounge

This programme is also being offered in German. Interested in the German programme?

 

What are you going to learn?

  • Understanding the power of brands (e.g. Apple, Netflix, Tesla & Co.)
  • Developing marketing strategies
  • Understanding cultural differences in marketing
  • Creating marketing campaigns (e.g. on social media platforms, like Instagram, Snapchat, TikTok)
  • Researching customer needs & consumer behaviour (e.g. with own developed surveys)
  • Developing own digital business models
  • Relevant soft skills (confident presentations, creativity techniques, etc.)
  • Founding your own start-up company
 

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Gain practical experience

Take a look at one of our study programme projects

 

How does your week look?

In general, there are 20 contact hours per week fixed scheduled. The rest of the time (approx. 20 hours) is spent on practical projects and self-study.

Get to know our campus

Check out our classrooms, outside area, engineering labs, the city of Venlo and much more via our 360° tour.

Ambience photo Fontys
 

Placeholder for Fontys video
Tadiwa shares her experiences in this video:
“The Marketing Management programme is a very good introduction into the business world and the marketing world in general. Basically, I think it equips you with the good tools to enter the industry.”

 

Courses

Below you can find the description of the study programme per year. If you wish to take a more detailed look at the courses that we have on offer, it is possible to download the course description.

In year 1, you dive into the basics of the marketing process and online marketing. You do research on consumer behaviour and get input on scientific economic research and business. On top of that, you acquire and develop relevant soft skills, such as communication, negotiation, teamwork, professionalism, and responsibility. You’ll also start learning a new language.
In year 2, you deepen your marketing knowledge with subjects like brand management, digital marketing, and marketing controlling. You gain insight into practice through a number of projects. The main project in year 2 is the StartUp Factory, which involves working together with students from different study programmes. You choose between 4 types of projects, such as setting up your own start-up or working on creative solutions for problems at real companies. Each StartUp Factory project gives you the opportunity to work on your creativity and learn more about communication with people from different backgrounds.

In the first semester of year 3, you do a work placement at a company of your choice. This enables you to practice your marketing skills for the future. You’ll deepen your knowledge in the real business world. The work placement can be completed in a country of your choice.

In the second semester of year 3, you deepen your knowledge of a specific theme by following a minor programme. A minor programme allows you to acquire knowledge in a field of your choice. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world.

In year 4, you’ll be working on a large real-life case project with an existing company. Moreover, we offer in-depth marketing modules like CRM & Data Analytics, Intercultural Business Competences, International Trade and Marketing Topics. In the final semester, you’ll do another work placement and work on a practical problem within a company. You report the solutions to this practical problem in your final product: the graduation report. Once having concluded this final part of the study programme, you’ll be rewarded with the internationally recognised Bachelor of Science degree.

 

Requirements

Diploma

As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. For international students this means that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:

  • senior high school diploma, which generally grants access to a Bachelor programme in the country of issue
  • General Certificate of Secondary Education in 4 subjects with marks ranging from A-C, plus a General Certificate of Education with 2 subjects at advanced subsidiary level
  • International Baccalaureate Diploma
  • Baccalauréat Général
  • American High School Diploma (AP courses are strongly recommended)
  • For German students specifically: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)

    Besides your diploma, please provide additional academic qualifications if available (especially in the field of mathematics and economy). E.g. additional courses, workshops, projects, participation in competitions. Your qualifications will be assessed by the Admission Officer of the specific study programme.

    If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.

    Language requirements

    For all course programmes a minimum level of proficiency in the English language is required. Read more detailed information.

    Diploma

    As a prospective Bachelor's student you must have a diploma of higher secondary education that is equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. For international students this means that you can be admitted with one of the following diploma’s/certificates if you meet all the requirements:

    • senior high school diploma, which generally grants access to a Bachelor programme in the country of issue
    • General Certificate of Secondary Education in 4 subjects with marks ranging from A-C, plus a General Certificate of Education with 2 subjects at advanced subsidiary level
    • International Baccalaureate Diploma
    • Baccalauréat Général
    • American High School Diploma (AP courses are strongly recommended)
    • For German students specifically: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife)

      Besides your diploma, please provide additional academic qualifications if available (especially in the field of mathematics and economy). E.g. additional courses, workshops, projects, participation in competitions. Your qualifications will be assessed by the Admission Officer of the specific study programme.

      If your diploma is not on this list, we still advise you to send us your documents (after you have submitted an application in Studielink) so that we can evaluate if you are admissible for the study programme.

      Language requirements

      For all course programmes a minimum level of proficiency in the English language is required. Read more detailed information.

      Visa

      As a non-EU/EEA student, the Netherlands will require an Entry Visa* (MVV) and a Residence Permit. Fontys will apply on behalf of its students for these documents. We recommend you start the process early, i.e. approximately three months before you plan to enter the Netherlands.

      *except nationals from Australia, Canada, Japan, Monaco, New Zealand, South Korea, the USA and Vatican City State.

      Diploma

      As a prospective Bachelor's student you must have a diploma of higher secondary education. For Dutch students this means: VWO-, HAVO- (NT/NG profile obligated) or MBO-diploma.

      Language requirements for Dutch students

      For the English taught programmes, the minimum English language proficiency required. As an applicant with a Dutch MBO-4, HAVO- or VWO-diploma you can be exempted from submitting the language proficiency test.

      Costs

      The tuition fees indicator helps you to determine the tuition rate for your situation. The information and tuition rates from this indicator are without engagement.


      Statutory tuition fees and institutional tuition fees

      A distinction is made between statutory tuition fees and institutional tuition fees. Only if you satisfy all statutory requirements regarding your nationality and if you have not yet been awarded a degree, will you be eligible for statutory tuition fees. Via the tuition fees indicator, you can secure an indication of the type of tuition fees that will be applicable in your situation. To do so, please make use of the indicator above.

      Distinctions are made between the following types of Institutional Tuition Fees:

      • Low institutional tuition fees
      • High institutional tuition fees


      Different types of tuition fees and Exemption Regulations

      These different types of tuition fees and the Exemption Regulations are fully detailed in the:

          The amount to be paid may vary in accordance with the following situations:

          • If you have enrolled in more than one course programme (at Fontys and/or elsewhere), it is possible that you may only be obliged to pay one set of statutory tuition fees.
          • If you believe that you may be eligible to pay only the statutory tuition fees on the basis of information that may be unknown to us, please report this to your Course Department.
          • If it later transpires that you do not meet the requirements for statutory tuition fees, you will be obliged to pay the (higher) institutional tuition fees and if this is the case, you will be notified accordingly.

          Fontys currently offers several scholarships for Non-Eu / Non-EEA students. You might also be eligible for other scholarships not provided by Fontys. These can be found on Grantfinder.nl

          Paying in instalments

          Collection will take place in a maximum of ten equal instalments on or around the 26th of the month. Depending upon the processing time required after your enrolment, the direct debit may need to be moved to the following month. If so, the amount outstanding will then be divided and added to the remaining instalments to be executed until and including the June instalment.

          If paying the full sum in a single payment

          If you commence your studies on 1 September, the direct debit pertaining to your Tuition Fees will be executed on or around 25 September. If you commence your studies after 1 September, the direct debit will be executed on or around the 26th of the month in which you commence your studies.

          Non EU students

          Incoming Non EU students will receive a payment letter from their study department which must be paid before the deadline. In the following academic years payment can be done by direct debit.

          Non-Sepa

          If you have a Bank account number, of which the bank is not situated in one of the SEPA countries, and you are a national of a country outside the EEA without an address in The Netherlands, then you will receive a paymentletter from Fontys via your course department.

          The Dutch currency unit is the Euro (i.e. abbreviated to ‘EUR’ or ‘€’).

          The average living expenses per month for a foreign student living and studying in Holland are between EUR 900 and EUR 1,100 per month. These living expenses cover rent, insurance, food, public transportation, books, clothing and other general costs. 

          Dutch Immigration Service (IND) requires non-EEA students to proof they have access to € 11,200 per year (€ 5.600 per semester)

          Costs within the first months upon arrival will be higher than all other months due to a housing deposit, intro week and books. Study books are usually bought at the start of the semester and therefore it is wise to reserve and have direct access to an amount at the start of the semester which can cover the price of all study books and the living expenses for the first two months. 

          Before starting your study at Fontys, you must find suitable housing. Unfortunately, it is not easy for international students to find accommodation in the Netherlands due to the housing crisis. Start your accommodation search early. Please be aware that finding a place to live is your own responsibility. However, we are happy to assist in any way we can.

           

          Career opportunities

          In the business landscape of today, organisations cannot survive without strong marketing. Through clever and creative marketing campaigns, companies communicate with their target groups. As a versatile marketer, you can work in virtually any company. The area of marketing is very broad, which is reflected in the different functions marketers occupy. Our graduates work as:

          • Account Manager
          • Communication Consultant
          • Brand Manager
          • Consultant
          • Campaign Manager
          • Consumer Behaviour Marketer
          • Digital Marketer
          • Product Marketer
          • Sales Marketer
          • Trade Marketer
          • Social Media Manager
          • Sales Manager
          • Market Researcher
          • Entrepreneur
           

          Placeholder for Fontys video
          Anja:
          “If you are open, team-player, ready for challenges and discussions with a passion for marketing, Marketing Management at Fontys Venlo is the right place for you!”

          How to apply

          All applications for our programmes have to be conducted via www.studielink.nl. Studielink is an online portal that allows applicants to apply and maintain their registration whenever they want to.

          The application process may differ for EU and Non-EU students, please read below what applies for you.

          Application deadlines

          September intake
          If you want us to arrange accommodation 15 June
          If you arrange accommodation yourself 1 August

          Start your online application

          • Log in to Studielink: www.studielink.nl.
          • Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
          • Add 'New Enrolment Application': mind you choose the correct intake (September 2022).
          • Add your previous education and answer the supplementary questions.
          Educational institution Fontys Hogescholen
          Location of educational institution Venlo
          Programme Marketing Management

          Application deadlines

          September intake
          If you want us to arrange accommodation 1 June
          If you arrange accommodation yourself 1 June

          Start your online application

          • Log in to Studielink: www.studielink.nl.
          • Submit your personal details (please ensure that you enter your names as stated on your passport and/or identity card), ensuring that all details are entered correctly, i.e. capital letters where required.
          • Add 'New Enrolment Application': mind you choose the correct intake (September 2022).
          • Add your previous education and answer the supplementary questions.
          Educational institution Fontys Hogescholen
          Location of educational institution Venlo
          Programme Marketing Management

           

          More about Marketing Management

          Get to know us

          • Get in touch with students and lecturers
          • Ask your questions
          • Meet us on campus
          • And more...

          Download the factsheet

          In the factsheet you will find the most important programme information at a glance.