Course highlights

What is Fresh Business?

To find fresh products in today’s supermarkets is regarded as absolutely normal. But how do they find their way to the shopping baskets of the consumers? How are they produced, packed, traded, transported and sold? Who ‘develops’ new food concepts? And, very important, how is it guaranteed that everything is in good condition, healthy and ‘value for money’? All these questions and many more, have to be answered by professionals in the world of fresh business.

The world of international fresh business covers everything around fresh products in all thinkable domains: from meat over dairy, flowers, plants, mushrooms and nuts to all kinds of fruits and vegetables. Products that are indispensable for all of us.

What do you focus on in International Fresh Business Management?

  • The fresh supply chain
  • How fresh products are processed
  • Finding out what kind of fresh products consumers want, and what you should do to get it to them
  • Market research and analysis
  • Developing strategic marketing plans
  • Organizing the flow of fresh produce from seed to plate
  • Paying attention to buying, organization, production, transport planning and packaging
  • Building long term relations with satisfied suppliers and customers
  • Acquiring basic knowledge in accountancy, economics, management skills, communication skills and Dutch & English

What makes us special?

  • Unique combination between marketing, logistics and economics with a focus on fresh produce
  • Many projects in cooperation with companies
  • Company visits
  • StartUp Factory – start your own business, become a consultant for a company in the Netherlands or Germany, join a social enterprise, or take part in our film project
  • Two internships
  • Possibility to go to one of our over 125 partner universities all over the world
  • Small study programme and therefore very personal

Apply now

Read more about the application procedure
Flower auction
  • Course description per year

    Year 1 (semester 1 and 2)

    The study programme International Fresh Business Management is a unique programme which combines logistics, marketing and agri-business. Right away from the first day onwards you dive into fresh business. Fresh business involves products like food and flowers: products that need to stay fresh and hence have different requirements than many other products.

    In the first year, you learn the basics of the fresh supply chain, retail and wholesale in local, regional and international markets. You work on projects with topics like market research and logistics. On top of that you acquire basic business knowledge, relevant soft skills (e.g. communication, negotiation, teamwork, professionalism, responsibility) and learn an additional language.

    Year 2 (semester 3 and 4)

    In the second year you deepen your knowledge in the fields of fresh chain management and fresh business. You work on the development and production of fresh products. You get a good insight into practice by means of a number of projects. These are a fixed part of your study programme throughout the study programme. Next to projects specifically focussed on International Fresh Business Management you have one big project named the StartUp Factory. Within the StartUp Factory, you work together with students from different study programmes. You choose between four types of projects like setting up your own start-up company, or working on creative solutions for problems of real companies. Each kind of StartUp Factory gives you the opportunity to work on your creativity, and to learn more about communication with people from different backgrounds and different fields. Thus, in this year you get more background on the specifics of fresh business, but you also work on cooperating with professionals from other backgrounds through the StartUp Factory.

    Year 3 (semester 5 and 6)

    In the first semester of year three, you do a work placement in a company and industry of your choice. As a future professional, you apply yourself for this work placement allowing you to already practice your application skills for the future. During the work placement you deepen your knowledge in the real business world. The work placement can be completed in a country of your choice.

    In the second semester of year three, you deepen your knowledge in a specific theme within a minor programme. The minor programme provides you with the opportunity to acquire knowledge in another field then your major. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world. Doing your minor abroad at one of our partner universities abroad allows you to acquire further language skills and experience a new culture.

    Year 4 (semester 7 and 8)

    In semester seven you deepen your knowledge in the fresh supply chain and fresh business with different subjects and projects at Fontys.

    In the final semester you do another work placement and work on a practical problem within a company. You report the solutions to this practical problem in your final product: the graduation report. Once having concluded this final part of the study programme, you are rewarded with the internationally recognized degree Bachelor of Science.

  • Curriculum


    Semester 1Semester 2Semester 3Semester 4
    Project I: ConsumerProject III: Processing & TradeProject V: Consumer & RetailProject VI: Processing & Production
    Project II: RetailIV: AgricultureFresh Business & EconomicsFresh Business & Economics
    Project SkillsProject SkillsStartUp FactoryStartUp Factory
    Fresh BusinessFresh BusinessFresh Chain Management & EconomicsFresh Chain Management & Economics
    Fresh EconomicsFresh EconomicsStartUp FactoryStartUp Factory
    Fresh Chain ManagementFresh Chain Management
    Fresh Business KnowledgeFresh Business Knowledge
    Research SkillsResearch SkillsResearch SkillsResearch Skills
    Management Skills & EntrepreneurshipManagement Skills & EntrepreneurshipManagement Skills & EntrepreneurshipManagement Skills & Entrepreneurship
    Language Skills DutchLanguage Skills DutchLanguage Skills DutchLanguage Skills Dutch
    Language Skills EnglishLanguage Skills EnglishLanguage Skills EnglishLanguage Skills English
    Competence ExamCompetence ExamCompetence ExamCompetence Exam
    Study Career ManagementStudy Career ManagementStudy Career ManagementStudy Career Management
    Semester 5Semester 6Semester 7Semester 8
    InternshipMinor e.g. study abroadSpecialisation coursesInternship + Bachelor Thesis
  • Start-Up Factory

    In the second year of your study programme you participate in the project StartUp Factory. Together with students from other study programmes you establish your own StartUp Factory. Over ten months, you experience the real challenges of a company. You develop knowledge and skills which are necessary for all business fields. We call these business fields in short “TEC” (Technology, Entrepreneurship and Creativity).

    For this project you choose out of 4 possibilities:

    • Mini company/ StartUp Factory: in this project you establish your own company! Within a group of around ten students you write a business plan, and you develop an own product. You organise production and sales activities and motivate your colleagues to cooperate in a fruitful way.
    • Commercial Film: Within this project you lead the production of a commercial movie for a real company. The grand final of this project will be a self-organised Oscar night!
    • X-Lab: You participate in workshops in which you, both individually and in groups, work on creative solutions for problems of real companies.
    • Social Enterprise: The goal of this project is to create a sustainable and long-term organisation together with students from another country (currently Zambia).

    Best StartUp Factory of the province of Limburg

    Five start-up companies of Fontys Venlo participated in the competition “Best Mini Company of Limburg”. The final was in the Centre Ceramique in Maastricht. Once again, one of Fontys Venlo’s start-up companies won this title. Start-up company 24Sounds won the first price with their product PhoneCone. This product amplifies sounds from an iPhone or iPod up to two-and-a-half times. The alderman of Maastricht handed over the price to the students.

  • Accreditation of this programme
  • Partner companies

    During your study programme you have contact with companies on multiple occasions.

    • You have projects in cooperation with companies,
    • You visit different companies,
    • You have the opportunity to network with companies during our career day,
    • And you have both your work placement and graduation placement at companies.

    Fontys Venlo has cooperation with many large, medium-sized and small companies. The overview below shows a few of the companies we cooperate with.

    Ambience photo Fontys
  • Exchange programme

    During the third year of your studies you have the opportunity to specialise by means of a minor programme. You can choose to do this minor at Fontys, at one of our partner universities in the Netherlands, or at one of our 125 partner universities all over the world. Doing your minor abroad at one of our partner universities allows you to acquire further language skills and experience a new culture.

    The map below shows the partner universities of Fontys Venlo University of Applied Sciences. The blue pins are the universities you get to choose from in this programme.