International Marketing

  • Programme in brief
  • What to expect from us
  • What do we expect from you?

Programme in brief

Designing an exciting marketing campaign for the new iPhone, organising a press conference for Greenpeace or conducting market research on which emotions are associated with eating ice cream. All these are examples of something a marketing professional does. As a marketer you know exactly what triggers consumers. You know why we pay more for Coca-Cola, while a different brand might be more tasty in a blind test and maybe you will make sure that people will sleep in a tent for the release of the new Playstation.

What to expect from us

We teach you to understand why some products are successful and others aren’t. By conducting smart market research you learn to reveal the needs of your target group. Your market analysis and communication strategy builds brands. You don’t just use your creativity for well-known consumer products. Banks, charity organisations and governmental institutions also like to distinguish themselves from their competitors through ground-breaking campaigns. We will provide an international learning community and in interesting projects and internships you gain practical experience before you graduate, which will prepare you for a successful career.

What do we expect from you

You are good with words and know how to convince others. Thinking out of the box is no problem for you. You can put yourself in someone else’s shoes. As a marketer it’s your job to think like your customers. You are willing to study hard to gain knowledge of marketing theories and you enjoy cooperating with fellow students in project groups. We educate you to become a result-oriented networker. At the end of the study programme you are able to write marketing and communication plans independently and you are able to convert your creativity to concrete step by step marketing actions.

How to apply

Read everything about enrolment


All information in one place

Course type
Study variant
Start moment(s)
September, February
48 months
Bachelor of Business Administration
* This programme is also available in German. * The February intake is only applicable to the German stream. The English stream only starts in September. The German stream starts in both September and February.

This programme is also available in German

Open day - 19 November

This event provides much information about choosing the right programme