• Programme in brief
  • What to expect from us
  • What do we expect from you?

Programme Summary

Lifestyle is all about the way in which people shape their lives: sports and exercise, health, food, work and leisure time, looks, fashion, home and personal environment. International Lifestyle Studies grants our students insight into the lifestyles of various groups of people within our society. Students learn how to research mentality trends on these subjects. They use this knowledge to develop new lifestyle concepts that enhance the quality of people’s lives, both at an individual level and a societal level.

More about this programme

What do we expect from you

You have to be curious, open-minded, business-minded and opinionated. The latest developments in society interest you and you want to positively contribute to our changing world. You are empathic and want to inspire people with your ideas. You’re a creative problem solver. Working together in a small group or multidisciplinary class attracts you

Content of the programme

During the two-and-a-half year foundation phase students learn all about the lifestyle sectors. Each component entails a practical assignment related to its field of activity; either a trend report or a concept for a company that operates in this field. From the first day on, students are assigned tasks for companies within the lifestyle industry. They are taught and trained by professional lecturers who often work in the industry themselves. From the second year on, our students familiarise themselves with four core activities: trend research, concept development, realising concepts and consultancy on how to implement concepts. The final one-and-a-half years are dedicated to specialisation in at least two lifestyle sectors. The core activities of these creative entrepreneurs entail analysing trends, developing lifestyle concepts, realising products and services and consulting on how to implement these. 

Course type
Study variant
Start moment(s)
48 months
Bachelor of Arts

Fontys Academy for Creative Industries

Prof. Goossenslaan 1, Tilburg

Locatiekaart op adres: Prof. Goossenslaan 1, Tilburg
Ambience photo Fontys

Do you have a question?