Programme in brief
Are you fascinated by the global society and how people interact in different cultures? Do you want to help organisations to reach people through creative communications campaigns? Then International Communication Management is for you! Modern communication methods have turned the world into a global village. Organisations communicate with increasingly diverse groups. These organisations are looking for communications professionals who understand how to bring a message across, through the right medium and to the right target group. International Communication Management (ICM) is aimed at creative and cosmopolitan individuals who are open to the world. The programme is taught in English to students from all corners of the world. With extensive opportunities for international exchanges, ICM is an excellent stepping stone to a career in international communications and related fields.
Together with your teachers, peers and managers of external companies, you discover what you need to know and how you will be able to gain a le deep understanding of what your talents are. You start building your resume with relevant experiences from the very first moment of your student career with us. We offer you not only theoretical knowhow but also practical skills to be successful.
Other than field specific aspects we will teach you practical 21st century skills that are important in everyone's career. Such as:
- Examination and inquiry
- Critical thinking and reasoning
- Creative writing
The first year
In the first year you will get a wide scope on the field of communication. Each study period is focused on a particular theme in which students work on projects for real clients and companies. Each period has its own theme:
- Branding and Activation
- Reputations and Relations
- Content and Creation
We work on practical assignments and provide you with the tools, insights and hands-on experience to manage a range of professional processes. After the first year you will understand the terminology and can work towards specialising in parts of the field of communication that suit you best.
The second year
In the second year your focus will become more and more clear. We built on the knowledge you have gained in the first year and we will cover more advanced topics, such as crisis communication and brand strategy. In the second part of the year there are intensive courses on storytelling and online communications and you will take part in a strategy challenge. Throughout this year you will transition from a generalist into an expert in communications.
The third year
The third year of study can best be described as a year of exploration and specialism. Half of the year is spent working as an intern in a company in the Netherlands or abroad. Your internship is a way to find out where your ambition lies. Or specialise in the direction that you already know fits you most. During the second half of the year, students follow a minor. These 6 months allow students to augment their study programme with subjects that are offered at other universities. Students can opt for a minor offered at Fontys, a minor offered by a university in the Netherlands, or a minor offered by one of our partner universities abroad. We have established partnership agreements with universities all over the world.
The fourth year
In your graduation year you and your team of students will work as a senior advisor in your very own communication agency. You will fulfil briefs for a number of clients. And you will write a so called 'trending topic'. With your individual assignment for a business of choice you will show your skills as a communication manager. And prove to be ready for the next step in your career.
Why study at Fontys
Why study at Fontys?
“The Fontys way of studying” is likely different from studying in your home country. We expect students to not merely study from books, but we expect them to look for solutions to problems themselves. This also means that lectures expect you to actively participate during discussions. Moreover, you’ll need to write reports, solve problems in groups, conduct research and learn how to present solutions.
This could mean that you have to adapt to the local culture, as this might be different than what you are used to. Our approach does require some responsibility and initiative from your side.
Nevertheless, in the end you’ll see that this approach prepares you very well for the job market after your study.
The atmosphere in a Dutch classroom is open and the relationships between students and teachers are informal. Questions and discussions in class are very much appreciated. We like to work in social labs where brands and teachers work together in a business like environment.
Students have approximately 20 hours of group lessons per week. Each year is divided into four periods of 10-12 weeks. Students spend around 18 hours per week on group work and studying at home.
During your time at Fontys School of Business and Communication in Eindhoven you will be assigned a personal study mentor. Where possible, a single study coach is assigned for the full duration of the four-year programme. In this way, the study coach is able to establish a close relationship with the student. The study mentor tracks the developmental progress of a student and is close at hand to offer constructive advice and support.
The study coach is available to assist students with any study-related problems. He or she offers general support throughout the programme and can refer students to a range of specialist advisors if and when necessary. The study coach is there to facilitate personal reflection, to motivate students, and to prepare them for their graduation. The ability to self-reflect is essential for gaining a realistic insight into one’s natural strengths and weaknesses. Part of the study coach’s role involves discussing a future career plan that will fit the talents and aspirations of the individual student.
At Fontys School of Communication we include two internships. The first internship is taking place in the third year, and the second commencing in the fourth year.
Third year internship
During the third year internship, students are required to fill a suitable position in a company in the Netherlands or abroad. The emphasis in the third year is to gain first-hand experience working in a (relevant) company. Part of the internship requires that students solve a small company problem. You will be supervised by a company coach, which is an employee of the company. Furthermore, a lecturer helps the student to develop and achieve his or her personal learning goals.
Fourth year internship
The fourth year internship involves a higher level of independence and autonomy. Whereas the second year placement is focussed primarily on operational tasks, the fourth year internship has a strong research focus. Fourth year students are required to conduct research into a professional problem in order to make a recommendation for a client or a company. This recommendation is presented in the form of a final written thesis.
Internship of Nicole Trines - Student School of Communication
How to prepare
Naturally, you want to make the most of your time at International Communication Management in Eindhoven. Therefore it’s required to have a reasonable proficiency of the English language. For Dutch applicants, we expect a minimum level of B1 according to the Common European Framework of Reference. For foreign nationals, we require proof that you have attained a minimum IELTS score of 6.0.