The world around us is changing rapidly. Staying internationally competitive is more challenging today than ever before. The roles a communication manager can fulfil are plentiful and diverse. You could be the future connector who bridges the gap between specialists from around the world. Or the changemaker that thinks of new visionary strategies for internationally operating organisations.
International Communication Management graduates work at various organisations, such as multinationals and local companies, but also governments and non-governmental organisations (NGOs). Due to the two internships, you already have one year of professional experience. Below you can find examples of professions an ICM graduate can do.
- You represent a brand, company or organisation on social media. You develop creative strategies. You create content, use online influencers, start dialogues and report to the management.
- You stay up-to-date with new developments and conduct research. Based on this you provide clients, colleagues or the management with tactical or strategic advice. You develop communication plans describing events, sponsoring deals, TV and radio commercials, social media campaigns and other ways to bring your message across.
- You are the 'face' of the organisation. You know everyone and everyone knows you. At the same time you are also responsible for internal communications, media relations, sponsoring plans, speeches, crisis communication and more.
- The image of the company is your main concern. You are a strategic thinker. You build brands, increase brand recognition and customer satisfaction. You are in charge of several people.
We are located in the Brainport region, with Eindhoven at its heart. It has become one of Europe’s prominent high-tech regions in recent years. Not just a place on the map but a state of mind. This is the Brainport philosophy, a unique form of collaboration that lays the foundation for open innovation: sharing knowledge to multiply knowledge.
Brainport is taking an innovative route to future economic and social success by finding solutions to the major challenges faced by Society. How can we stay healthy for longer? How can we make our mobility more sustainable and efficient? How do we meet the growing demand for clean energy and healthy food? These are questions that force us to act creatively and effectively. The Brainport region, centered on Eindhoven, plays an important role as one of the cornerstones of the Dutch economy, and, as a top technology region, is crucial to the Netherlands’ competitiveness abroad.