Karla Ramic - Student Marketing Management - Digital Business Concepts

"How many people that you know can tell you that they filmed a vlog based on a Netflix show for their uni assignment, I can!"



Each year consists of one year theme and four period themes. Each period consists of four modules that you’ll follow on fixed days of the week: Personality, Digital, Project and Marketing Management. 

The first year of study mainly focuses on exploration of today’s commercial world with ‘New World’ as a year theme. The period themes are ‘Market Research’, ‘Concepting’, ‘Marketing’, and ‘Entrepreneurship’. 

Your study week is structured as follows: 

  • 14 hours of classes
  • 10 hours of projects
  • 16 hours of self-study

Your second year at Marketing Management - Digital Business Concepts is all about deepening your knowledge. You’ll expand on your theoretical insight, your work in classes, and your own creativity. In the first semester of year 2, students will start working on a project about intrapreneurship. They will have to act as advisors to companies by showcasing and implementing relevant skills learned so far. In the second semester, students will either do an internship or complete a Minor programme. The student can decide which of these two they want to do first.

Marketing Management subjects 

Marketing Management classes will include: 

  • Neuromarketing
  • Branding
  • Psychology and consumer behaviour
  • Big data marketing

Digital subjects 

Digital classes will include:  

  • Storytelling
  • Web development
  • Data analytics
  • Digital management

Personality subjects 

Personality classes will include: 

  • Community management
  • Sales
  • People management
  • Study coaching

In the first semester of year 3, students are going to do an internship or complete a minor programme, depending on the choice they made in the previous year. When you return to school in the second semester of year 3, you’ll have lots of new skills that you will need to launch a start-up and work with a product or service that you’ve come up with yourself. You’ll work on this in a long-term marketing project, implementing all the knowledge and skills learned so far. 

You arrange the internship yourself and have the option to do it in the Netherlands or abroad. You’ll also decide on your minor. Choose from the interesting options at Fontys ACI or Fontys or pick one at another university. Have you always wanted to study elsewhere in the world? Take a minor abroad for 6 months at one of our 45 international partner universities! 

Please note! 

Would you like to gain a master’s degree at Tilburg University in one year after graduating from the MM Digital Business Concepts programme? That’s possible by doing a premaster instead of a Minor programme. You need to have finished your internship in year 2. Instead of the Minor in year 3, you can choose to attend the ‘Advanced Courses’ from the fourth year. 

Within the ‘Advanced Courses’, you have several courses to choose from, including: 

  • Global citizenship
  • E-commerce
  • Bootstrapping innovation (design sprint)
  • Web programming
  • Online psychology and neuromarketing


Marketing Management Digital Business Concepts offers four ways to graduate: 

  • Regular thesis trajectory
  • Start-up trajectory
  • Entrepreneur trajectory
  • Growth hacking trajectory
  • Of course, you should check with us whether you meet the conditions for the graduation project of your choice.

Please note! 

Would you like to gain a master’s degree at Tilburg University in one year after graduating from the MM Digital Business Concepts programme? Then you can follow a premaster in your fourth academic year. If you choose to do this, you skip the minor in the third year and take the ‘Advanced Courses’ that you’d actually follow in the fourth year.