Bart Nieuwenhuis is lector at Fontys University of Applied Sciences and full professor at University of Twente, and owner of the consultancy firm Knowledge for Business Innovation. The name says it all: he is interested in putting knowledge into action to achieve goals set by public and private organizations. For many years, he is fascinated by organizations delivering services to their customers. It is all about application of competences for benefit of others. But it is also about implementing service logic in business organizations. Bart Nieuwenhuis organizes co-creation processes with customers and business model innovation. He is an experienced (interim) manager and creative and knowledgeable member of the board. In all his capacities, he connects people and ideas from comprehensive networks in business and academia.
As head of the Fontys Lectoraat on Business Service Innovation he aims to contribute to the economic development of SME’s in the region, and to transfer knowledge from the educational realm to the business world, and vice versa. Research activities focus on companies migrating from product to product-service offerings in order to stay competitive and further develop their business. With cooperation of the Fontys International Business School, he is currently setting up the Expertise Center for Business Services.