Chair of the lectorate

Jean Louis Steevensz is chair of the lectorate. He combines this position with his position as lecturer International Business at Fontys University of Applied Sciences, where he teaches business research and organizes workshops about business model design & innovation. This way he is able to bridge the research activities directly with education. And this is exactly one of the main objectives of the lectorate: to use the insights gathered with applied research to improve curricula. After more than 30 years of serving customers in a variety of complex industrial and high tech environments, Jean Louis decided to combine applied research and teaching, thus to be able to contribute to the education of the next generation of business people.

Jean Louis Steevensz holds a degree in Engineering and attained a PhD in a marketing related subject. For his doctoral thesis he performed a qualitative inquiry of everyday organizational life, that has the characteristics of auto-ethnograhic research. The purpose of this study was to gain a deeper insight into the practical judgements people are making together in ongoing organizational life, when it comes to serving customers.

As chair of the Fontys Lectoraat on Business Innovation Jean Louis aims to contribute to the economic development of SME’s in the Venlo region, and to transfer knowledge from the educational realm to the business world, and vice versa. Research activities focus on co-creation processes, business model innovation & service differentiation, as well as research into the production and marketing of sustainable food. Current focus is the production of insects and consumption of insect-based food.

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Ambience photo Fontys