About the research group
Members of the research group
My passion is food and everything related to it: Food Trends – Food Business Models – Food-Value-Chains – Food Policy – Agrobusiness and Processing. After more than 20 years of freelance experience in all kinds of food marketing projects for companies and the Federal Ministry of Food and Agriculture, for the past eight years I have been teaching all food related subjects especially those in consumer behaviour, trend research, Food film Project, Fresh Business Knowledge.
My new field of interest is quality management and sustainability where I´m involved in some research projects.
Els van de Kar
My research interests include service design, mobile service systems and organizing innovation by value networks. In my working life I am active in the domain of Service Design and Innovation as researcher, lecturer, consultant, project manager and entrepreneur. I have more than 25 years working experience in industry at the Dutch telecommunication operator KPN Telecom (8 years), as independent consultant (14 years) and as owner and managing director of a SME (10 years). This SME is the Rotterdam based company EventsIT, a company that provides services and solutions based on ICT for the event market.
Since 1988, I am active in the broad world of ‘green, fresh & food’ in the Venlo region. Owning commercial positions with different internationally operating companies and organisations in the fresh food trade, I was able to build relations with many companies in the fresh supply chains. I joined the University of Applied Science Zuyd Hogeschool in 2000 and lectured at the study course ‘Food & Business’. From 2007 onwards, I am active with Fontys and dedicated to develop the competences and passion of young people for the attractive perspectives of the agrofood sectors in general and the challenges and ambitions of the region in particular. I can use the following expertise’s in this work: Regional Business Development & Business Relation, AgriFood business, AgriFood Chains, Project Management
My research interests include awareness of opportunities which are all around us; My workexperience in twenty years in commercial and financial positions in different companies internationally. Combined with twelve years experience in education as a lecturer and coach. Participated in the Fontys Innolab to put it all into practice.
Innovation is rooted in your creative capacity; As a lecturer it is not only about knowledge, but about creativity , curiosity and cooperation. With a trained eye, an open-minded attitude we can change the mindset in any team.
As a PhD student, I conduct research into successful servitization strategies for SME’s in the manufacturing industry. My research focuses on the dyadic relationship between provider-customer, specifically on the engagement of customers in the co-production of integrated product and service combinations. Hereby, my research attempts to better grasp the customer contingencies on which successful servitization occurs. Namely, what are customers’ motives to engage in the co-design or co-development of product-service solutions and how does this impact the business relationship? Driven by my background in marketing, I am always interested in the complexities and dynamics in creating customer value for businesses that actually meet customers’ needs. I value to stand at the intersection of theory and practice to bridge the gap between knowledge and business. The challenges for businesses, especially in the traditional manufacturing industry, lie in changing their perspective on value creation towards utilization and the customer perspective and implementing this logic throughout their whole business.
Field of expertise: Servitization, Service Logic, Strategic Marketing, Organizational Processes
As a PhD candidate, I am currently conducting research in servitization related topics on the ecosystem level. Related questions include the impact of servitization on value networks as well the impact on local economies. Next to that, my research aims to understand ecosystem configuration to facilitate realization of servitization business models. Due to my background in innovation management and entrepreneurship, I am fascinated by system dynamics in innovative environments. Moreover, my practical experience as a business researcher at the Fraunhofer Project Center has led to my interest in manufacturing industries and industry 4.0 related topics.
Jacqueline is the office manager of the Research group.