The Professor

The lectorate is led by Professor Dr Mignon van Halderen. She has extensive experience in academic research, and has been active in the field of thought leadership for many years. For ten years, she conducted research at the Rotterdam School of Management at Erasmus University on major oil companies’ positioning strategies on the social theme of climate change. Van Halderen is also the author of the book Thought Leadership: vernieuwende inzichten op het snijvlak van markt en maatschappij (Thought Leadership: innovative insights and value creation on the cutting edge of market and society), and has written various articles on thought leadership for national and international publications.

In the last few years, she has developed the Thought Leadership Framework which explains how thought leadership strategies may be developed on the basis of four phases and underlying steps. Van Halderen may be contacted via email at m.vanhalderen@fontys.nl.