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International Marketing - Fall semester - Intermediate level (2nd year)
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The courses offered are Statistics, Strategic Marketing, Consumer Behaviour, Branding, Non-Profit-Marketing, Sustainable Innovation and Business English.
The course Business English is on a 2-semester-basis. Each course counts for up to 5 ECTS. You learn to evaluate and implement marketing decisions based on an analysis of the internal and external factors influencing a company in an international business environment. You learn the ability to structure these decisions in a marketing plan in accordance with the corporate planning of the company.
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