To find all food and flower products in today’s supermarkets is regarded as absolutely normal. But how do they find their way to the shopping baskets of the consumers?
Combining Marketing and Logistics in the dynamic world of ‘green’, fresh & food, the programme of Food & Flower Management is a mix of practical topics and cases in the international fresh supply chains. With the focus on the marketing and logistical aspects of creating added value in these supply chains, the development of competences is aimed at (business)management, entrepreneurship, problem solving attitudes and communication in an international and intercultural context.