Toyota, Nike, Adidas, Henkel, Microsoft, Nokia, Coca Cola... every day you will come across major brand names! Many are known throughout Europe, some in the entire world. This is often accomplished due to the result of a perfect communication strategy. When does the customer love a product? ….And when does he buy it?
The exciting world of promotion: stirring and difficult at times, with daily upcoming challenges. Perhaps you feel like developing a new product in a team and launching it on markets worldwide? Or working in the booming foreign business segments of a trade company?
Conquering a place in the world of branding
You see: marketing is more than mere advertising. For a company a goal oriented, efficient market performance is not only a matter of making profit but also of surviving in a highly competitive business world. Only if the right decisions are made, only if the best assets are in place, your brand will be the best. And only then your enterprise will continue to exist in the global competition on the long-run.
When you want to be involved in these market processes, then our study course International Marketing (IM) is the right choice for you!
All the main points of the market process, from market research and market analysis through strategic market planning to the operative conversion, for example in advertising, determine the study course. Not only the most familiar classical consumer goods are the centre, also the marketing for non-profit organisations (for example charity or cultural areas), for public sector like commerce, banks, insurance agencies or tourism and the meaningful area of B2B-market (e.g. of capital goods) play a relevant role. During the process you will gain a clear insight in classical business management fundamentals and you will acquire relevant soft skills.
| The course International Marketing is officially registered as bachelor Commerciële Economie and will lead to the degree Bachelor of Commerce. For more information go to www.fontysvenlo.nl. |