International Business and Management Studies (IBMS) Eindhoven is a BBA course, which is offered completely in English. Its main emphasis is on issues and challenges in the field of International Management, Marketing and Finance. The business environment tends to get focused on the international scope of doing business. Competition is getting tougher and is coming from companies all over the world. Political and economic conditions make national borders disappear. Modern means of communication open new possibilities to broaden the field of business. All this creates new challenges and opportunities for young professionals who are prepared for marketing and management functions in international business.
Where is Europe more than a dream?
In the International Business and Management Studies course students are trained in those management skills that enable them to operate in an international company. Besides these management skills, students develop a number of professional skills that will enable them to deal with issues such as preparing and evaluating a company’s international strategy, conducting market research and drawing up an international marketing and sales plan or organising the company’s international activities. The School of Marketing Management offers a challenging and stimulating learning environment focused on you, the student. You will undoubtedly feel at home here.
| These studies are officially registered as bachelorstudies International Business and Management Studies en will lead to the degree Bachelor of Business Administration. |